I assume that the idea of ‘letters to the editor’ was once a representative and effective means for news organizations to receive feedback from their community.
I’m not certain it remains so. For one, those can of course only be sent in for what has already been announced. I also get the sense not many reporters really listened or could gauge the preponderance of feedback.
The rise of quantitative surveying helps, though of course surveys are also not necessarily representative. We at Technically Media do our fair bit of surveying, after events and annually too. We also host regular curated groups of readers and (importantly) those we aspire to be readers of ours.Continue reading News organizations: how do you get throughout feedback from your community?