On Media – Christopher Wink

Examples of journalism strategy outside news organizations

Journalism is a strategy, not an industry. More verb than noun.

I’ve written for years now about what I called “Journalism Thinking,” and so I cxontinue to collect examples of what I consider acts of journalism produced outside of news organizations. Consider this a place for me to gather these examples for future use.

Beat reporters: How to respond to an angry community source

An old editor told me once: always pick up the phone, but never apologize until you mean it.

As a beat reporter, you’re going to get feedback from sources—sometimes praise, often critique. That’s a good thing. Sometimes we’re wrong, and hearing feedback helps us correct the record. Our goal is to get it right. But sometimes, the anger directed at reporters isn’t about errors or issues that require action. It’s about emotions, misunderstandings, or disagreements.

A few lessons from the 15th annual Klein News Innovation Camp

We were back. Audience was great, I enjoyed my lunchtime keynote interview with Wired editor Steven Levy.

To fill an early-morning slot, I crowdsourced a session (in old school unconference style!) on creators as distribution partners, and creators of news. (The topic has been on my mind!) In a crowded room

Below are a few notes from the daylong unconference on the future of news for my own memory.

Journalists subsidize PR

This is from a social video I posted: “PR pros without a strategy for supporting and growing journalists and creators are like safari tour guides without a strategy for protecting endangered wildlife.”

Journalists subsidize PR. That’s always been true. But today, there are now six times as many PR specialists than journalists in the United States. It’s untenable. Let me share how we got here and what we can do about it.

What I’ve learned from being threatened with legal action as a journalist and news publisher

Following a series of well-reported stories by Technical.ly on a startup in turmoil (including this most recent one), the founder threatened legal action. I’ve been here before.

In fact, I had drafted here a blog post from 2013 (!) that I’m refreshing for these purposes. Once or twice a year, we at Technical.ly get some kind of threat of legal action. Sometimes this amounts to a cease and desist letter, once it was formal-sounding demands for reporter notes and more often it is bluster.

Most usually though, our legal counsel advises us to stay quiet. No use inflaming the situation. But this time, one of the startup founder’s allies posted on social media a criticism of my reporter. That gave me cause to post this video response on social here (and embedded below for ease).

Will AI be good or bad for journalism?

This answer Sam Altman gave TIME editor Sam Jacobs this month is pretty close to my stance too (clip here). That stance? With an over-supply of content, the differentiation will come from trust and high-quality relationships. That’s why I continue to bet on journalism, and local journalism at that.

Writing for Busy Readers

More words add nuance but clutters central message. Which is your preference: the details or the point?

It isn’t always one or the other, but if you’re writing for busy readers and broader audiences, you ought focus on the point. That’s among the themes from a new book by Jessica Lasky-Fink and Todd Rogers called “Writing for Busy Readers: Communicate More Effectively in the Real World.” Add it to a helpful collection of writing about writing that I enjoy.

They have a nice simplified chart here on a site of resources. Below I share my notes for future reference.

The Rise of English

English is one in a long line of global lingua francas. If it’s the last, we’ll lose an important bit of culture, and reinforce elements of inequality.

That’s what Rosemary Salomone argues in her 2021 book The Rise of English: Global Politics and the Power of Language.

In 2010, British Nicholas Ostler author argued that English will be the last lingua franca, due to the values-lock of technology today. Salomone’s book is an exhaustive review of how English came to its vaulted position today – beating French, replacing Latin and joining others like Arabic, Italian and Greek that played versions of the global language of commerce of the past.

I enjoyed the book, though dense, and recommend it for language and history nerds. Below find my notes for future reference.

What a feud between YouTuber Coffeezilla and influencer Logan Paul says about journalism

This started as a video, thread and post.

Two communities I follow that don’t overlap much: (1) Those who are following the battle between YouTuber Coffeezilla and big-time influencer Logan Paul, and (2) those who focus on journalistic process and integrity.

I’m here to tell you these conversations are one and the same.

3 ways journalists can use AI writing ethically

This was originally a video, post and thread elsewhere.

ChatGPT is especially scary to journalists because AI writing feels a lot like cheating. But it doesn’t have to be. Here are three ways I’ve experimented with AI writing that don’t break any journalism codes: