Thirty years of tech journalism faces similar challenges to other beat reporters, like getting too close to sources and missing broader trends. Other characteristics are unique to tech-savvy journos: having an entrepreneurial bent, relying on live events, both for news and for revenue, and being especially entrenched in a community you help grow but also report critically on.
Among tech reporting’s founding disciples is Kara Swisher, who published earlier this year a memoir called Burn Book: A Tech Love Story, and knows these challenges well.
The influential, if controversial, veteran went from Washington Post to Wall Street Journal, before launching with her mentor Walt Mossberg a conference series and then an independent news site All Things Digital. She went on to a series of ventures and editorial posts. She’s among the longest-running Silicon Valley insider-journalists — and in that way, the godmother of the journalism I’ve brought to second-wave geographies with Technical.ly.
She’s navigated extended disclosures and been called both overly boosterish and too critical. In my far smaller way, it’s all familiar to me. I enjoyed the book for that reason, though it grated on me in other ways. Even for someone as accomplished as she, the book reads as self-aggrandizing — very few mentions of her staff, and even fewer expressions of where she had fallen short. Nearly everyone she introduces appears to have failed to take her sound counsel.
Yet I do respect what she did for our craft, and I appreciate her in contrast to the longer-running Silicon Valley insider publication TechCrunch, founded in 2005 by investor Mike Arrington. She defines herself as a teller-of-truths to power, calling Silicon Valley “assisted living for millennials.”
I, too, have navigated cheering on good, dynamic parts of our economy with its frequent misuse. Big tech wants to be regulated lightly like media companies but they want to be blameless for how their platforms are used, like a telephone company. The age of the internet and software has meant near infinite scaling, resulting in untested boy kings like Mark Zuckerberg, whom Kara has long criticized.
As she writes: “The innovators and executives ignored issues of safety not because they were necessarily awful, but because they had never felt unsafe a day in their lives.”
That much has influenced how I balance my work. Below I share my notes for future reference.
Continue reading Burn Book by Kara Swisher
