Keynote: What marketers need to know about the creator economy

The creator economy may be big, or not. The numbers are somewhat divided because definitions are still evolving.

I took what I did know from covering, living and curating creator campaigns, and gave a keynote on the topic for the Philly Ad Club’s annual conference. They had roughly 150 marketers on site at the cozy innovation space of Independence Blue Cross’s headquarters.

Find my slides here. A rough audio recording of the presentation can be found here (or here).

I published here a piece informed by this work.

Why are there so few tech apprenticeships?

Backed by a research project on tech workforce development that I am leading with Technical.ly for our client Accenture, I got the chance to share high-level findings.

Ahead of National Apprenticeship Week, I gave a 10-minute talk, which was broadly about apprenticeships but included a bit of general tech workforce and tech economy basics and some Philadelphia-specific detail. Find the slides here, and a story I wrote on the topic here.

Entrepreneurship is bipartisan

Informed by reporting I’ve done, I’m keen on making the case that entrepreneurship engagement and tech workforce support are bipartisan issues.

I led a workshop session on the topic at the Young, Smart, Local conference. Find my slides here. Below is the session abstract I roughly followed. (After the daytime conference, there was an evening reception, at which I am depicted below with my friend and collaborator Damon McWhite, photo by Sana’i Parker!)

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My Technical.ly Builders Conference keynote May 2024

Well the video crew somehow damaged the file of my speech, but I gave the keynote at Technical.ly’s annual Builders Conference back on May 8.

I published the themes on Technical.ly here, here and here. I wanted to share the full video here, but no luck. I do have my full notes below.

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I was honored with the 2024 IBIT “Innovators Award”

I proudly accepted Wednesday the “Innovators Award” from the Temple University Fox School of Business’s Institute for Business and Information Technology. The award is “given annually to a person or persons for innovation in applying IT to create business opportunity.”

The award was timed with the launch of the 14th annual Philly Tech Week, which I founded, and the 15th anniversary of Technical.ly, a local news org that has adapted in this strange economic period for community journalism. The transfer of Generocity.org last year was also a relevant example of my work.I was proud that my references for the award were my friends journalist-turned-college-dean David Boardman and entrepreneur Bob Moore. I formerly emceed these very awards, which are led by the thoughtful and analytical Munir Y. Mandviwalla and Laurel Miller. Knowing what they put into these awards made it all the more special. I was certainly in good company: My fellow award-winner was Jeff Hamilton, who was the CIO of Pfizer while the company rolled out its covid-19 vaccine.

Below, I share my remarks from the award event.

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Economic development strategies must focus on people, not companies

Economic strategies should focus on people, not companies.

It was always true but the pandemic made it obvious, as Technical.ly reporting has shown. I said something like that in an opening keynote before leading a conversation at the Young, Smart & Local conference in New Orleans last week. I then got to lead a conversation with Dominique Clarke of Tulsa Remote and Perry Sholes. I’ve written on the topic before, but I pulled together data analysis across my reporting. My slides and other pics courtesy of the conference are below.

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Middle managers matter: remarks at TAB event

1 in 5 professionals in the United States now manages people — major growth since 2000, as our economy has shifted. Lots of them are there for the wrong reasons. The good ones do magic. I said something like this on behalf of Technical.ly next to honeygrow founder/CEO Justin Rosenberg and ORS Partners ops Leslie Hafter at this energizing breakfast conversation put on by Matthew Saline and Mike Krupit for the TAB CEO community. Thanks for the opportunity!

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Featured speaker @ Sloss Tech in Birmingham, Alabama

I traveled to Birmingham, Alabama to be part of the revival of SlossTech, where I joined a panel discussing how different entrepreneurship ecosystems vary by geography.

Among my favorite pushes: Everyone has projections about why their city is special but spreadsheets are full of hopes and lies.

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