Audience building with social media: Speaking at the PA Women’s Press Association

On Aug. 30, 2009, we addressed a small assembly of the Southeastern chapter of PWPA on building an audience using social media.

Using examples from the audience, we shared some of our thoughts on using those tools for bringing traffic to political and freelance writing operations. Below see our presentation notes.

Brief Fox 29 appearance discussing e-waste

That’s the beautiful twin I call home in Frankford, in lower Northeast Philadelphia, behind me, and, yes, that’s a screen shot of my ugly mug on the last night’s Fox 29 10 o’clock news.

I was interviewed by John Atwater of Fox 29 for their followup to a PBS Frontline documentary on e-waste in developing nations. To show the piles of outdated technology that are scrapped by Western nations and shipped to be dumped in places like West Africa’s Ghana, the documentary shot footage of one, and found a computer from the School District of Philadelphia.

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A Technically Philly reader spotted it and sent it our way, and we ran with it. Writing the first local story on the matter and then pushing on the district to announce an investigation. That last larger story got a fair amount of buzz on Philly social media circuits, and Fox 29 picked up on it from Twitter.

Now it’s in big media’s hands — until TPhilly can begin monetization and become big media, of course… or something like that. See the take on it from running on Technically Philly.

After the jump, check the video and my take on the experience.

Continue reading Brief Fox 29 appearance discussing e-waste

NEastPhilly.com: an introduction, a City Controller debate announcement and more

Banner advertisement design by Brian James Kirk for TechnicallyPhilly.com

Here’s introducing one of the first regionally-focused community news portal in Philadelphia: NEastPhilly.com, home to anything and everything that happens in Northeast Philadelphia.

In a true testament to its rapid growth in its first few months of existence, tonight it is partnering with WHYY, Philadelphia’s NPR affiliate, to host the third and final primary debate for Democratic city controller candidates. If you’re in the Philly area, I welcome you to come see a down and dirty triumph of a small media venture.

This could be the future of news coverage.

Last fall, Shannon McDonald, who is now on the tail end of a media firestorm, began plans to launch a quarterly print publication called NEast magazine, covering Northeast Philadelphia. I pushed her to think of beginning online — even if her core demographic was a working class community not heavily entrenched online. I thought it was an opportunity to begin a brand for cheap, making her known to what potential advertisers, readers and sources she could.

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Community News Startups: Presentation notes from BarCamp for NewsInnovation

Sean Blanda, Brian James Kirk and me on Saturday, April 25, 2009 in the atrium of Annenberg Hall at Temple University after discussing at the BarCamp for NewsInnovation at TechnicallyPhilly.com, which we co-founded.

Two Saturdays ago, friends Sean Blanda, Brian James Kirk and I presented at the BarCamp NewsInnovation — which Blanda organized and Brian and I helped run — on TechnicallyPhilly.com, which we co-founded in February.

Read my thoughts on the event here. Read Twitter coverage of our presentation by looking through #BCNI304, which relates to the room in which we presented.

Below see the notes from and video of the presentation we gave.

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Advertising can't be the only option and other musings from BarCamp NewsInnovation

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You missed the national BarCamp for NewsInnovation conference this past Saturday, held at Temple University in North Philadelphia — even though I encouraged you to come.

I sure didn’t. As I posted about the week prior, I was in Annenberg Hall on April 25.

It seemed to be a personification of online communities and conversations I’ve been following only online — like the value of personal branding, which was the focus of the first hour-long sessionĀ  I attended, how valuable journalism school really is (why it might not be) and why news organizations and journalists need to add value.

I made it to four sessions, spoke at two and helped divvy out the sponsored food during the long day which officially went from 10 a.m. to 6 p.m., though I was out of the house before eight a.m. and not home before 11 p.m. (after a bumping after part).

These conferences are structured around creating dialogues and allowing anyone to speak on something important to him, so nobodies like me led sessions next door to ones held by executives, editors and reporters from places like the Washington Post, the New York Times, the Los Angeles Times, GateHouse Media, the Philadelphia Inquirer, Philly.com, McClatchy News and, likely more than I don’t know about. I mean, gees, the whole growing crew at Publish2, which develops tools for what it calls collaborative journalism, showed up.

See the complete schedule here.

I learned some things, and I’d like to share them.

Continue reading Advertising can't be the only option and other musings from BarCamp NewsInnovation

PSPA: Eleven Ways to Improve Your Student Publication Today

Speaking to a few dozen high school newspaper staffers at the PSPA conference on Friday.
Speaking to a few dozen high school newspaper staffers at the PSPA conference on Friday.

On Friday, I was a highlighted speaker at the at the 76th annual Pennsylvania School Press Association conference.

Below I’ve shared the notes I handed out during my first presentation. I also shared ChristopherWink.com/Improve-Student-Newspapers.

I chose to speak on, “Eleven Ways to Improve Your Student Publication Today,” for the following reason:

I always think the best value of a conference like this, particularly for high school kids (I remember being bored out of my mind at these), is immediate take-away. I’ve collected some awfully simple, but delightfully practical items a student newspaper or magazine might implement right away and improve the product. I’m focusing on online promotion and dissemination, multimedia organization and Web presence.

Below see what I listed during my presentation.

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PSPA Conference speaker: Maybe I'm in over my head

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A portion of the PSPA conference guide.

Today I’m in State College, Pa. perhaps making a fool of myself at the 76th annual Pennsylvania School Press Association conference.

I was thrilled when someone asked me in December if I’d like to speak to high school kids about multimedia storytelling and online publications. (Apparently people do read this thing!) I thought it even neater when I was e-mailed a draft of the conference guide.

Then I saw just below the first-page biography of keynote speaker Tim Harrower, an author and newspaper designer, two speaker highlights. The first is of Steve Manuel, a Penn State professor, former Department of Defense spokesman and, um, apparently a buddy of comedian Dane Cook.

The second name? Well, it was this young freelancer. I’m humbled and excited. See what I’ll be covering after the jump. If you’re there, well, gosh, let’s do lunch.

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Give a Eulogy

The maternal side of my family, including my grandmother, in the middle, whose house we were emptying in this photograph from summer 2006. My grandmother died last week, and I was privileged, though saddened, to eulogize her at her wake.
The maternal side of my family, including my grandmother, in the middle, whose house we were emptying in this photograph from summer 2006. My grandmother died last week, and I was privileged, though saddened, to eulogize her at her wake.

I don’t think I was ever naive enough to believe all the experiences I wanted to have were pleasant ones.

Today I eulogized my maternal grandmother, who died last Wednesday, Jan. 28, 2009 at the young age of 74.

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One year ago: part of a panel discussion on high school newspapers

Mike Levin speaks on a panel about young reporters, with Dorothy Gilliam moderating, and Acel Moore, me, and Prime Mover participants looking on at fall 2007 JEA conference.

On Nov. 9 2007, one year ago today, after founding and leading a student newspaper at the Franklin Learning Center for a school year and a half, I was asked to present and take part in a panel discussion on youth journalism at the Journalism Education Association conference held at the Marriot in Center City, Philadelphia Nov. 8-11.

The panel was called “Building Journalism Programs Outside the Curriculum.” See the program here [PDF].

Among others, I was proud to speak alongside Pulitzer-Prize winner Acel Moore, among the journalists I most respect, and Philadelphia Inquirer photographer Mike Levin.

I mostly focused on the challenges I faced, contrasted with the effect it had on the small stable of loyal participants I found.

My Temple University commencement speech

Four months ago I graduated from Temple University in Philadelphia.

I was honored enough to be named student commencement speaker. Read text of the speech here.

Only now have I gotten video of my speech online. Have a watch below.

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