Nobody wants to follow someone who made General in peacetime.
I’ve been thinking about that concept a lot lately (Ben Horowitz calls its Peace/War Time CEO). In 2017, after eight years of informally leading the tiny community journalism organization I cofounded, I named myself CEO. Up until that point, my cofounder Brian and I had survived together. We’d always find a way to last a bit longer, growing slowly and thoughtfully as we navigated treacherous waters.
That survival approach was rational for growing a local news company in the early 21st century, a time in which consumers maintain very high expectations for free and independent journalism but have not yet been fully trained to actually pay or otherwise support its work in a post-advertising world.
But in early 2018, as I was finally feeling the great responsibility of the CEO title, I took stock of where my company was.