Employer Branding is central to your passive jobseeker strategy

I’ve been writing, speaking and thinking a lot about modern talent-attraction strategies.

Not long after speaking at a DisruptHR event to define passive jobseekers, I recently joined an Employee Cycle podcast episode to dive deeper into the conversation. Listen to it here.

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Don’t try to be Silicon Valley: a SXSW panel

I moderated a panel on the topic of cities branding their entrepreneurship ecosystems.

In case you haven’t heard my ranting before: I think it’s silly for cities to talk about being the Silicon Valley of anything. Find my rants here and here and here.¬†Funny enough, I was leading that panel at SXSW, another important vibrant national tradition I don’t want cities to try to copy.

Below are some questions I asked and a wrap video from the Amplify Philly house, where I did the panel.

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What is your passive jobseeker hiring strategy? [DisruptHR]

Typically, hiring managers use the phrase “passive jobseekers” to mean people happily employed elsewhere whom they chase down because they have the right credentials.

Since these people don’t quite want the job, most of the research about these kinds of candidates shows they’re crummy: when approached by recruiters, they ask for don’t stay long and ask for too much money and, after all, they’re so hard to find they’re costly. Plus, most of this is happening on an ever more crowded LinkedIn.

But as we at Technical.ly have done more reporting and, actually, more work for clients on talent sourcing, I’ve found the established talent acquisition industry has a pretty rotten definition. It’s way too limited and that leads to limited strategies. That was the focus of a five-minute lightning talk I gave in October to more than 300 HR professionals at a DisruptHR event.

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Here are a few things I told a Young Professionals Council

Last month, I was the featured speaker in a regular CEO series hosted by the Young Professionals Council of the Chamber of Commerce of Greater Philadelphia.

More than 40 people kindly came out to hear me be interviewed. We talked about Technically Media, tech and impact trends and journalism. (Yes, there was an Amazon HQ2 question: I said I was betting on the D.C. market but thought Philadelphia had a strong enough offering that I refuse to be surprised if chosen).

Below I share a few other thoughts I shared, mostly prompted by audience Q&A.

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I helped organize Code for America’s inaugural national Brigade Congress

Long a believer in the importance of the nascent civic technology community, I’ve been a fan of national nonprofit Code for America. So I was thrilled for the chance to support the group in producing its first ever Brigade Congress, a national unconference focused on civic tech, last month.

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Watch my appearance on the 2Techies podcast

I first met Miami founder Michael Hall in early 2016 when I reported a feature on and hosted an event with the entrepreneurship community there. Since then, I’ve spent time with him a handful of times, at SXSW, over dinner and during another pair of trips I made to Miami.

He’s a charming and humble explorer in his and other startup communities, friendly enough to share with others what he learns along the way. So I was tickled to join him on the second season of his popular on-going weekly video podcast interview series called 2Techies, in which he interviews others involved in tech communities.

See it here, or watch it below with a few notes from our conversation.

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Great beat reporting results in you negotiating when to break news you already have

If a journalist covers her beat well enough, one of the more frequent challenges she’ll face is negotiating when to report something, if a source is requesting an embargo.

That was one of the main points during a session I helped lead during the annual conference of the National Lesbian Gay Journalists Association (NLGJA) about finding and reporting a niche.

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