I’ve squabbled with people over domains and publication names, of projects and story titles.

There was a moment of inaction in creating the technology news site for Philadelphia that I am now proud to say continues to take on readership and bring on partners. Technically Philly certainly isn’t descriptive on its own and makes for a fairly long domain. But I like to think we’ve developed some degree of brand recognition. That name means technology and innovation coverage to a few thousand people in Philadelphia.

The secret is, I think, that within reason, if you brand it, they will come.

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The federal tax deadline is barreling toward us. I thought I’d share what little I know and what I’m reading about deducting home expenses for those of us who have done just that this fiscal year.

It’s a great way to keep your home costs down, but, of course, the rules are a bit more involved than they might seem. Some great reading below:

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When you’re launching a business or a brand, a check for domain availability has to be part of the brainstorming.

I worked with Shannon McDonald to launch a hyperlocal news site for Northeast Philadelphia. Initially in late 2008, she wanted the product to be the Web presence of a print product she wanted to call NEast Magazine.

It’s not where we ended up.

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Beginnings say as much about who begins them as they do about what they begin.

Journalists and writers, of professional kind or independent and online, take very seriously the ledes they produce and how others see them.

It’s very likely that I have had harsher scrutiny for ledes I’ve written than for anything else, and it’s even more likely you’ve found the same. Thusly, I’ve gotten lots of lede lessons through the years, particularly those with a bite or two that are worth sharing.

Below, lessons I’ve learned about crafting a strong lede. Share your own, so I can add to this list.

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After announcing I took a step away from freelancing, a legal aide with aspirations of a cushy freelance career shot me an e-mail.

“Can people still even start a freelance career?”

I did it for just a year and did so out of college, so I don’t pretend to be any sort of expert. Yet, as writing — like publishing — as a commodity falls in value (and the prices that come with them), I sure feel like it’s worth making clear my experience.

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I shared the rough curriculum I had established for working with a journalism club at a neighborhood school before my time there was cut short.

Just a week after I took a full-time job and told the club’s adviser that I’d have to take a bit of a sabbatical from my time there, I wanted to give a primer to have a conversation about the basics of journalism with her students.

In fewer than ten minutes, I tried to bottle an entire journalism degree into five bullet points. Clearly I missed plenty.

Below, see what I shared. Let me know what giant holes these high school kids will have in their foundation because of my failures!

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I’m 24 and have made just two appearances on TV news, so take this piece of advice as much or as little as you’d like.

But a friend was being interviewed by her local news affiliate and asked for any advice I might have.

I offered her what I thought was most important: have a sound byte ready.

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Before I suspended my trips to Frankford High School to work with the school’s journalism club, we established what would have been a nice rhythm.

Every Thursday, I would come and give a lesson, and the following Monday, the students would use what we talked about and put it into practice by getting out of the classroom and shuttling around the school.

With Pioneer Times adviser Beth Ziegenfus, I established a rough curriculum time line, which you can see below and the details of which I hope to continue to share here.

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I use a lot of Wordpress themes. Here are some I might like to give a go in 2010.

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I pursued lots of advice in my young freelance career. A lot of it has been good. A lot of it has been repetitive.

In fact, I’ve heard five pieces of advice perhaps more often than any others. Funny enough, they may be among the pieces of advice the ones I still have the most work to do on mastering.

In hoping you can do a better job than I can, below I share the fives rules of freelancing I have been told and failed to follow most often.

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