Multi-local news can thrive when it’s about more than just place

(This originally appeared a Linkedin article)

Newspaper veterans keep trying to rebuild newspapers.

The impulse is rarely stated so bluntly. But you hear it in most strategy sessions about “saving local news.” Funding and analysis focus on a town-square-style local news bundle that newspaper veterans are determined to sustain for shared identity.

I actually agree with the civic benefits of a single, professionally-curated website, newsletter and social feed that approximates what’s happening in a place. I benefit from such efforts, even if I don’t share the deep emotional connection that people who loved the best years of local newspapers do.

Yet single-mindedness squeezes out other ideas. This blind spot is illustrated in the way the term “multi-local” is currently being discussed and digested by journalism insiders.

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Examples of journalism strategy outside news organizations

Journalism is a strategy, not an industry. More verb than noun.

I’ve written for years now about what I called “Journalism Thinking,” and so I cxontinue to collect examples of what I consider acts of journalism produced outside of news organizations. Consider this a place for me to gather these examples for future use.

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Technical.ly is honored for its “journalistic impact”

I’m proud to share Technical.ly was awarded the “Journalistic Impact” award (in the large tier no less!) last night in Chicago by the well-regarded LION: Local Independent Online News Publishers!

The leading driver was our big THRIVING reporting project on economic mobility, and I’m so proud that our other multi-local reporting was honored too. Best I can remember, this is our first proper journalism award, and it’s a big one — even though our communities have often kindly honored our work!

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How to use brain science to tell be stories: Story Genius

Your novel is only half the story. The other half already happened.

That’s from the 2016 book from literary agent and story consultant Lisa Cron called “Story Genius: How to Use Brain Science to Go Beyond Outlining and Write a Riveting Novel (Before You Waste Three Years Writing 327 Pages That Go Nowhere).”

I love ‘writing about writing,’ and this book is one of the most commonly cited works among writer groups. Because of that, lots of writers have opinions on the book. For my money, it did just what it aims to do, and I appreciated Lisa’s approach. I’ll recommend it just like it was recommended to me.

This book includes a bigger concept that I found insightful: The reason stories attract so much attention is humans evolved to seek self-awareness and understanding from them. “The purpose of story — of every story — is to help us interpret, and anticipate, the actions of ourselves and others,” Cron wrote. “We don’t turn to story to escape reality. We turn to story to navigate reality.”

Below I share my notes for future reference.

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Why do so many people hate journalists so much?

Why do so many people hate journalists so much? I think part of the answer is journalism isn’t only what you think it is. Gimme a sec.

Spoiler: I’m a journalist but more properly I’m a guy who founded a local news organization 15 years ago. Still going! So my entire professional career has been spent on the sustainability of local journalism. Career choices!

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The Journalist the Murderer

Journalism can only be done adversarially — or immorally.

So argues the 1990 book The Journalist the Murderer by Janet Malcolm, which was first a serialization the year before in New Yorker. The nonfiction book is today considered a seminal work in journalism ethics, and related fields. Though frequently referenced in other works I’ve read, I only now finished the short book.

Malcolm focuses on the relationship between a journalist named Joe McGinniss and a man named Jeffrey MacDonald, who was accused of murdering his wife and children. McGinniss wrote a 1983 bestselling book about the case, which then became a popular movie, but was later criticized for his handling of the relationship with MacDonald, resulting in a high-profile libel case. In short, McGinniss was accused of portraying himself as sympathetic to MacDonald but always planning a damning book. Malcolm takes this narrow example to draw wider conclusions, including the nature of truth and how it is represented in journalism.

Below find my notes for future reference.

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Imagine a kind of Community Criticism Readiness Index

Imagine a Community Criticism Readiness Index, a tool to assess whether residents have someone to turn to in times of uncertainty. When faced with questions of identity, impropriety, or anonymity, who would they contact, and how would they share information?

In the 20th century, news organizations were often that go-to ally. What I call “journalism thinking,” shaped by those institutions, proved particularly effective in bridging the gaps where laws, frameworks, or formal institutions fell short. Law enforcement, advocacy groups, government agencies, and attorneys all play critical roles in society—but humans didn’t evolve within legal systems. We evolved within stories.

Journalists, then, have long been storytellers in the service of justice. While their work famously uncovers high crimes, far more often they help communities make sense of their everyday lives. Journalists operate not as enforcers of the law but as mirrors and mediators. Their power comes from an audience relationship built on trust, consistency, and curation.

To construct a Community Criticism Readiness Index, we might survey hundreds of individuals across diverse circumstances:

  • What would you do if you observed something you perceived as immoral but not illegal?
  • Who would you tell if a neighbor uncovered a brilliant solution to a persistent problem?
  • How would you respond to evidence of regulatory capture?

The index would consider input from at-risk populations and privileged groups, spanning communities both traditional and web-based. These subcommunities—rapidly forming thanks to digital organizing tools—need critical eyes as much as any long-standing institution.

What I’ve observed from informal studies is that many communities no longer have the trusted outlet that once played this role: the local newsroom. While national journalism and advocacy at the highest levels have rallied to respond to crises in recent years, the decline of local journalism remains an unresolved and growing threat to civic society. It’s a problem akin to climate change: pervasive, systemic and requiring broad collaboration to address.

Over the past decade, more people have joined the effort to rebuild local journalism, but there is still so much work to be done. And like climate change, market factors will play an essential role in the solutions we find.

This is an essay about the future of local journalism and the approaches we’ll need to sustain it in the decade ahead. If we’re to protect our communities’ ability to criticize, reflect, and rebuild, we need tools like this index—and the local newsrooms that make those tools meaningful.

Newspapers were once the big tech platform companies everyone hated

This is adapted from a Twitter thread.

There are many parallels between early newspapers and today. Like then, today big tech platforms are vilified for taking creative destruction to a more harmful end to civic discourse.

Then partisanship and misinformation gave rise to the modern concept of editing. Perhaps something akin is happening again.

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Three emerging approaches to local journalism

It’s no longer quite right to say journalism as a whole is imperiled by the internet-age. In the last decade, powerhouse national outlets have made the business model leaps. Other important and influential national and global organizations gather and produce valuable information for the civic good. Their concerns are now with truth and partisanship and objectivity. These are heady issues but they’re not directly revenue problems.

This is different from publishers with a geographic focus; previous business models don’t comport simply with web-powered scale. Local journalism is very much in crisis. I know this personally and professionally, so I follow trends closely with an applied viewpoint

I’ve long thought that we at the news organization I cofounded a decade ago are something of an outlier, trying to approach local reporting through a for-profit, multi-local strategy. (I wrote here about why Technically Media is not a nonprofit). Recently though I’ve noticed that we may fit into one of three broad approaches I see tackling local news.

This is made clear by the strengthening of the country’s superstar national commercial journalism providers as the collapse of the dominant local forms continues apace. Web-powered scale has laid bare that national and local outlets are in entirely different categories. 

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Media Funders: Value the difference between Creation and Distribution

This post will draw a very bright line between the Creation and Distribution of verified information for communities, and argue for that distinction’s importance for understanding today’s news-gathering and journalism climate.

One of my favorite pieces of business-reporting conventional wisdom is that everything in the economy is cyclical. It just depends on how big the circle is this time.

That goes for business building. As early web entrepreneur Jim Barksdale famously put it, “there’s only two ways I know of to make money: bundling and unbundling.”

Information gathering (what we roughly call “journalism” today) has been a strategy for businesses for half a millennia. In its early commercial forms, the act of gathering that information and the act of distributing it were essentially two different businesses. In Barksdale’s parlance, they were “unbundled.”

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