Tag: storytelling

How Our Love of Storytelling Builds Societies and Tears Them Down

If storytelling is so powerful, then why hasn’t the “storytelling big bang” of social media coincided with “a big bang and harmony and empathy”? Well, it has, but that empathy is for in-groups at the expense of the whole.

Social media can feed us any narrative we want: that we are smart, or behind or, above all else, that we are aggrieved by someone. This isn’t because the social platform companies want this specific outcome exactly. Rather, it’s because algorithms feed us what we want to keep us engaged, which reinforces content creators to create more of that subject matter — all of which is what these platforms do want.

In this way, storytelling is “an essential poison” like oxygen, something we need to live but which when isolated or over-concentrated can kill us. In science, that’s called “the oxygen paradox” which inspired the title of a 2021 book called “The Story Paradox: How Our Love of Storytelling Builds Societies and Tears Them Down” by professor Jonathan Gottschall. Ahead of a conference keynote I gave on “the case for storytelling” for place-based marketers, I recently reread his 2012 book Storytelling Animal, which helped me find this one.

“Story is a mercenary that sells itself is eagerly to the bad guys as the good,” Gottschall writes. They are “influence machines” and so stories aren’t moral; they’re moralistic — they can be used for good and for bad.

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We are a “storytelling animal”

Watch a human brain while engaged in a story and that brain looks as if that person is actually experiencing the story, rather than observing it.

That’s why stories are so sticky: why we eavesdrop on other stories, watch movies, listen to music, read novels and gossip. It’s a defining characteristic of humanity.

That’s the thrust of the 2012 book “The Storytelling Animal: How Stories Make Us Human,” written by professor Jonathan Gottschall. Though he argues examples of story’s power shows up all over the place, from effective marketing to biography books and new journalism, this book centers around fiction. Fiction appears better at convincing than nonfiction, exactly because fictional stories put us in a kind of trance, lowering our defenses. How nations and cities, friends and companies, organize are all reliant on stories. (I referenced Gottschall’s work in my recent ‘case for storytelling’ conference speech.)

“Story is the grease and the glue of society,” wrote one psychologist. “Story is the center without which the rest cannot hold”

However the future of fact-based storytelling goes, there appears to be no decline in story in our lives, as disinformation campaigns and bestselling video games both show. As one gamer puts it in the book: “the future looks bleak for reality.” 

Below I share my notes for future reference.

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The science behind storytelling

Any given musical note gets its meaning from those before and after it, as French philosopher Henri Bergson (1859-1941) introduced: “the invisible progress of the past gnawing into the future,” which he called “duree.”

That insight from a book review reminded me of the role storytelling plays in the human experience. As universal as storytelling is, it is often overlooked.

“The antagonism toward storytelling may have reached a peak in the twentieth century with the determined effort to reduce all knowledge to analytical propositions and ultimately physics or mathematics,” as one academic put it in in 2001. “I found that the resistance to rethinking the role of storytelling was considerable,”

That reference is from Kendall Haven’s 2007 book “Story Proof: The Science Behind the Startling Power of Story,” which I recently completed. It’s part of my long-love of understanding the science of story, which coincided with my own contribution to the cause. Haven’s short book boasts 120 credible studies and references to more than 800 to argue it plainly: information structured in story form are received and retained more effectively. Haven was a science researcher in oceanography in the 1990s before leaving to argue science and story are compatible.

Many of these books don’t make a clear line between whether the story is from real life or fabricated because our brains make no such distinction. Nonfiction gives a truth; fiction creates a truth, goes the thinking. Elsewhere though I’ve seen it’s less about the category than the approach. Still, we do open our minds wider in a fictional landscape.

My notes below for future reference.

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How to use brain science to tell be stories: Story Genius

Your novel is only half the story. The other half already happened.

That’s from the 2016 book from literary agent and story consultant Lisa Cron called “Story Genius: How to Use Brain Science to Go Beyond Outlining and Write a Riveting Novel (Before You Waste Three Years Writing 327 Pages That Go Nowhere).”

I love ‘writing about writing,’ and this book is one of the most commonly cited works among writer groups. Because of that, lots of writers have opinions on the book. For my money, it did just what it aims to do, and I appreciated Lisa’s approach. I’ll recommend it just like it was recommended to me.

This book includes a bigger concept that I found insightful: The reason stories attract so much attention is humans evolved to seek self-awareness and understanding from them. “The purpose of story — of every story — is to help us interpret, and anticipate, the actions of ourselves and others,” Cron wrote. “We don’t turn to story to escape reality. We turn to story to navigate reality.”

Below I share my notes for future reference.

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Story Shuffle 4: SNOW audio is live

Earlier this month, my friend Brian James Kirk hosted the fourth Story Shuffle, with a theme of SNOW.

Now, the audio from all 11 stories are up. Listen to mine here or find the others here.

My story was on attending a local high school basketball game where I grew up as an excited middle schooler. As a promise to myself, I prepared notes for my story the first time. I was interested to see if I felt it improved my storytelling, which was ultimately my goal in starting the event series.

So, I dashed down 10 bullet points a few hours before the event, gave it a once over and took to telling the story fresh and un-aided later.

One thing I learned in the ‘research’ phase was that the high school gymnasium of my childhood is named for a former coach and ‘the father of wrestling in New Jersey.’

In addition to the RSS feed, you can follow Story Shuffle on Twitter and Facebook.

Story Shuffle on Authority audio live

In June, I introduced Story Shuffle, the themed, first-person storytelling event.

Two months later, we hosted a second, as per our every other month schedule for the friendly story sharing night. We’re shooting to host the third in September. It’s ready to grow, so now is when we invite big shots like Eric Smith.

The theme was AUTHORITY.

Listen to mine here or the others here.

In addition to our RSS feed, you can follow Story Shuffle on Twitter and Facebook.

Story Shuffle: introducing a themed, first-person storytelling event

I like projects.

I enjoy pointing out skills, traits, knowledge sets or the like that I lack and want to develop and finding practical, fun, realistic ways to develop them as best I can — in small, attainable steps.

I love storytelling.

I want to be a better, more captivating, more experienced storyteller. I also bought a house back in December and was hunting a more original way to christen it.

With that in mind, a couple Saturdays ago, I introduced Story Shuffle to a dozen friends, mostly a cohort of former colleagues from my college newspaper days. It’s something of a themed, first-person storytelling event with lots of tasty food.

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