When I first came on to Back on My Feet at the start of 2010, our Facebook presence was off.
The vanity URL facebook.com/backonmyfeet, of course, had already been reserved for that account. What’s more, we had three Facebook groups for our two chapters (Philadelphia and Baltimore) and one for Washington D.C., where we were expanding to that March. All three had different style — i.e. a hyphen between organization and chapter name — and different utility.
We needed a change.
(We’re mostly assuming here that a Facebook Page is probably what you want, but compare them with Facebook groups and get more about that fight with Mashable here.)
While other work was warranted, I’ve found that one of my first objectives is a task that lots of groups, organizations and people have had to complete: transitioning Facebook groups to Facebook pages.
Continue reading How to switch from Facebook groups to pages