In 2010, political organizer and web entrepreneur Eli Pariser introduced a new term with his book The Filter Bubble: What the Internet is Hiding From You.
That an increasingly personalized web would create vastly different views of the world has felt more prescient over time. Though I’ve been familiar with Pariser and the book’s premise, I only now read this as a foundational text. It’s still worth the read, even to know where we were a decade ago.
Earlier this month, I proposed to my longtime girlfriend, saying that we would both be happier and healthier if we lived together for the rest of our lives. She agreed.
That was on a Wednesday. Within an hour, we had the conversation that will confront other web-minded engaged couples today: how should we tell the Internet? It’s the logical maturation of the old idea that online, everyone is both publisher and brand. This news would be acknowledged or shared on the social web with or without our permission, so we ought to at least have it happen to our own liking.
I keep most of my love, romance and emotion private. Here, it’s all about process and lessons. This is what I learned from sharing a big personal update online.
Ten years into the modern social media era can leave even the most reluctant digital reporter bored by tactics for news gathering online. Still, though the source gathering, link sharing and network building are common acts, there are other ways I use these open platforms.
I’m interested in moving to the next step, creating more compelling Facebook pages that keep people coming back, attract more eyeballs, develop brands, help create communication and, of course, help push eyeballs.
Last month marked three months since I started at nonprofit Back on My Feet and launched a concerted effort to share more member stories and help develop a better, broader online relationship with our volunteers, members and supporters.
The first step in that process was to reawaken our social media accounts — the best platforms to create Web communities and ones buttressed by an organizational blog that I hope to more formally announce soon. Because our organization is all about accountability, we wanted to see how we’ve done.
I thought some lessons or benchmarks might be able to be garnered for others interested in social media use by nonprofits or other organizations, so I’ll share our progress below.
When I first came on to Back on My Feet at the start of 2010, our Facebook presence was off.
The vanity URL facebook.com/backonmyfeet, of course, had already been reserved for that account. What’s more, we had three Facebook groups for our two chapters (Philadelphia and Baltimore) and one for Washington D.C., where we were expanding to that March. All three had different style — i.e. a hyphen between organization and chapter name — and different utility.
While other work was warranted, I’ve found that one of my first objectives is a task that lots of groups, organizations and people have had to complete: transitioning Facebook groups to Facebook pages.