A lesson in branding for startups
I’ve squabbled with people over domains and publication names, of projects and story titles.
There was a moment of inaction in creating the technology news site for Philadelphia that I am now proud to say continues to take on readership and bring on partners. Technically Philly certainly isn’t descriptive on its own and makes for a [...]
Christopher Wink is the marketing director of Back on My Feet, a homeless advocacy nonprofit based in Center City Philadelphia. A resident of the Fishtown neighborhood, I am also co-founder of Technically Philly, a news site that covers technology and innovation for the region, and Web editor and business manager for NEast Philly, a hyperlocal news site for Northeast Philadelphia. I also maintain a freelance writing and editing portfolio. On this site, I share clips and write about the future of news, social media and entrepreneurship. The opinions posted here, of course, are no one's but my own, and so should not reflect my employer.



