NEast Philly: traffic, data and graphs on a hyperlocal news site

All-time referral traffic to, as reported by Google Analytics on March 3, 2012.

Quietly last fall,, the hyperlocal news site for Northeast Philadelphia, marked three years since having been launched as a college project by now WHYY NewsWorks feed blogger Shannon McDonald.

Though I spent much of that time contributing coverage, I now play the role of web editor, helping keep the site up and functional. Shannon has had more than 20 contributors, a handful of them to date, and has done serious journalism and meaningful community coverage, on her own and with outreach from residents and readers.

Though an after-hours labor of love of hers, I’ve remained impressed with the relative impact of NEast Philly, so, three years later, I wanted to share some metrics.

Daily traffic for, according to WordPress stats.
  • As seen above, NEast averages better than 1300 hits every weekday, an impressive sum for a niche site of any kind (particularly one for a print-heavy community and without full-time staff) and often spiking far more than that for breaking news and big community coverage.
  • The NEast Philly Facebook page, with more than 13,500 likes, is among the largest and most active social communities in Philadelphia, as seen below.
  • More than 70 percent Referral traffic to come from Google, Facebook and direct traffic, as seen at top.

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