NEast Philly: traffic, data and graphs on a hyperlocal news site

All-time referral traffic to, as reported by Google Analytics on March 3, 2012.

Quietly last fall,, the hyperlocal news site for Northeast Philadelphia, marked three years since having been launched as a college project by now WHYY NewsWorks feed blogger Shannon McDonald.

Though I spent much of that time contributing coverage, I now play the role of web editor, helping keep the site up and functional. Shannon has had more than 20 contributors, a handful of them to date, and has done serious journalism and meaningful community coverage, on her own and with outreach from residents and readers.

Though an after-hours labor of love of hers, I’ve remained impressed with the relative impact of NEast Philly, so, three years later, I wanted to share some metrics.

Continue reading NEast Philly: traffic, data and graphs on a hyperlocal news site

Distribution or content: which is king?

bk_crowncardTheKing_en_01Is distribution king, not content?

That’s the question posed here by Alana G.

Consider a simplified 2×2 matrix: content is either good or bad and distribution is either good or bad. Bad content with bad distribution is going nowhere. Good content with good distribution is in the best position to succeed. But there’s a lot of sports content that lives in the other two quadrants. There are distribution resources being wasted on bad content, and there are plenty of small bloggers making good content with bad distribution. This last category of unseen content may be even better quality than some of the content with good distribution, but this content will not float to the top on its own. [Source]

I like this 2X2 model of bad/good content and bad/good distribution.

Continue reading Distribution or content: which is king?

Traffic plunges from site to my self-hosted version


One of the very obvious and very frustrating results of transitioning from my hosted professional site to this beauty is the loss of all that Google juice.

While it is certainly nothing for the record books, the old version of this site was very steadily growing its traffic, at a healthy 7,259 page views in May (as seen above), the last full month I operated that version.

Once I directed my domain to my own servers, the archives that I migrated from my old version to here are without any links. Instead, their cousins continue to have the priority in search engines and in incoming links (which, because I didn’t use domain mapping, almost surely directed to, instead of just

Continue reading Traffic plunges from site to my self-hosted version

Despite declining traffic, @ArthurKade is a story, what that means for media

If you leave your car door unlocked, with the keys in the ignition, and your car is stolen, I don’t believe the crime is any less heinous.

Stealing is wrong, no matter the level of difficulty.

I read that somewhere recently and it resonated with me, reminding me of a Philadelphia story that speaks to the importance of old media, the power of social media and the future of them both.

Former Center City financial planner and current aspiring actor Arthur Kade has become a story. Since February, he has been chronicling the throes of his plight charging toward the spotlight through long, personally-involved and mildly misogynistic missives on his blog and in YouTube vidoes of increasingly cartoonish self-admiration.

He’ll lead posts with things like “My game with girls is so sick, but even I couldn’t get through the situation that I had to deal with last night…” and is getting attention for his Kade Scale for rating women.


Whether Joey Sweeney likes it or not, the brains behind Philadelphia culture blog Philebrity first gave the world Kade and has continued covering Kade. That led to Kade, who grew up in the Rhawnhurst neighborhood of Northeast Philadelphia, taking the virtual tour of the Jersey Turnpike when New York’s Gawker took notice. As you might have guessed, a flood of other blogs then followed, yes including popular Hot Chicks with Douche Bags, though the site doesn’t have permalinks. He spent 45 minutes on the Danny Bonaduce nationally syndicated radio show.

What thrust him from Web 2.0 quasi fame to a degree of Philly regional mainstream attention was the profile of him and his plight in this month’s Philadelphia magazine — broken by freelance writer Brian Hickey, who himself had quite a tale in the mag.

Last week, he was an attention grabber for an otherwise anonymous fashion show in a city not known for its fashion shows, and then he was the focus of a rather aggressively named Q&A with the popular city blog Phawker. The final regional touch came with an appearance on a smaller TV news outlet — though it, too, proved critical.

But, what, pray, does this all mean?

Continue reading Despite declining traffic, @ArthurKade is a story, what that means for media