While I was at Back on My Feet, something I was proud of completing was, with the great help of a colleague, a company style guide.
A style guide should be a fundamental piece of documentation that goes a long way to creating an institutional memory. If everything imploded, a style guide would help you rebuild your organization — with workflow being more explicitly enumerated in staff manuals.
As your organization grows, it’s easy to wake up and find a lot of disparate, disconnected pieces that you’ll need to assemble again. Take hold and keep connected the work you do for a tighter, more inspired and successful campaign.
In looking at other guides and finding value in ours, there are a few items that I think every style guide should include:
But, you can rest assured that I tried to learn as much as I could with my time there about the social services work and agencies on which our mission and some of my colleagues focused. I was blessed with serving a role that let me meet, speak and share with more of our members than most any of our staff, outside those serving direct care.
I encouraged our staff to use our blog as a way to share homelessness news, and I myself curated weekly news roundups on the subject. I also picked the brains of anyone I came in contact with in or outside ‘the system’ as it is often called.
Given all that, I thought I might share just some of what comes to mind as take aways and lessons from the world of homelessness, particularly in Philadelphia.
At the beginning of December, I left another role and promised greater details on what I would doing. Here’s a start.
In the past few weeks, I’ve chosen a payroll services company, applied for tax status, requested a business operating license, closed an existing account and otherwise finalized the incorporation of a new business, of which I am now a full-time employee, answering early a resolution of mine.
Technically Media Inc. is a media services consultancy with three founders: Sean Blanda, Brian James Kirk and myself.
And, while I could get you lost in the details, all you really need to know that at its simplest form, we build audiences online.
Pull media, like social networks, are incredibly powerful, but the power of the push media of email hasn’t much waned.
Nonprofits, companies and organizations still rely on its ability to land in the inboxes of busy readers, consumers and supporters. Since announcing that I’m leaving Back on My Feet, I’ve taken a bit deeper a look at the metrics behind the monthly newsletter and blasts that remains a large part of our outreach efforts.
I was proud of some progress we worked to make with our use of email marketing during my tenure there, though I didn’t find the time to focus on as much development as I would have liked (by offering more robust A/B tests and such).
More importantly, there are a dozen take aways, some of which may seem intuitive, that I can now comfortably call lessons:
I am leaving my role as Media Director for Back on My Feet, the running-based program to combat homelessness.
I tendered my resignation last Thursday, Nov. 11 and our staff was alerted Monday. My last day will be Friday, Dec. 3, so I’ve offered a full three weeks to help the transition process at an organization with a mission that has come to mean a great deal to me since joining in January.
After my first asset analysis joining Back on My Feet in January, it was beyond the pale of question that we needed a camera that could get our organization content — photos and video — up and moving quickly.
I was looking for a camera that was the following: