While I was at Back on My Feet, something I was proud of completing was, with the great help of a colleague, a company style guide. A style guide should be a fundamental piece of documentation that goes a long way to creating an institutional memory. If everything imploded, a style guide would help you [...]

Last year, I left a position at a homeless advocacy nonprofit and returned to the journalism startup I helped launch. After sharing last month some of the member interviews I collected while working at Back on My Feet, I realized there were other lessons I wanted to share. I worked for Back on My Feet [...]

Short, compelling videos of interest travel well on the web. That means video can take your brand, organization, mission, message or call to action with it. I served my media director role with Back on My Feet for less than a year, but I’m proud of moving the staff to more frequent video creation for [...]

Simply put, we build audiences. At the beginning of December, I left another role and promised greater details on what I would doing. Here’s a start. In the past few weeks, I’ve chosen a payroll services company, applied for tax status, requested a business operating license, closed an existing account and otherwise finalized the incorporation [...]

Today is my final day serving as the Media Director of homeless advocacy nonprofit Back on My Feet, after first joining in mid-January 2010. Social media is just one of five major areas of responsibility, as I noted in my resignation notice here, so much of the growth and direction came in the first three [...]

Pull media, like social networks are incredibly powerful, but the power of the push media of email hasn’t much waned. Nonprofits, companies and organizations still rely on its ability to land in the inboxes of busy readers, consumers and supporters. Since announcing that I’m leaving Back on My Feet, I’ve taken a bit deeper a [...]

This fall, I started doing something on the Back on My Feet blog that should probably be the first step of every community news site ever: a weekly aggregated roundup of existing news on homelessness. It’s something I advocate to any content creator in which I am involved. A primary rule of anyone with mission [...]

I am leaving my role as Media Director for Back on My Feet, the running-based program to combat homelessness. I tendered my resignation last Thursday, Nov. 11 and our staff was alerted Monday. My last day will be Friday, Dec. 3, so I’ve offered a full three weeks to help the transition process at an [...]

After my first asset analysis joining Back on My Feet in January, it was beyond the pale of question that we needed a camera that could get our organization content — photos and video — up and moving quickly. I was looking for a camera that was the following: More durable than the personal camera [...]

I rounded up the rear with a presentation on volunteering with Back on My Feet as part of a four-part event on ‘Fitness for Geeks’ on Monday. It was another installment of Refresh Philly, the monthly speaker series for the region’s technologists and creative community members. I graced the podium after Randy Schmidt, co-creator of [...]