I’m very interested in tracking all the web metrics I can, from traffic to social media trends, for Back on My Feet. Launching this blog — a project I initiated and have led — came without question and has been a great source of pride thus far.
But, in helping to organize getting my boss on air, I took a train to New York yesterday (with time to eat) and, I’ll admit, it was certainly cool watching the hundreds of people shout toward the NBC morning show hosts, including Matt Lauer, who, was, you know, like, just walking around me.
Even if you don’t particularly care about the little guy in the suit, it’s interesting when a couple thousand people around you do.
It wasn’t so long after I started my job as national media director at homeless running nonprofit Back on My Feet that I was presented with what would be a rewarding opportunity. Not so long at all after I first started talking about how traditional marketing was just a small part of what I thought mission-orientated nonprofits should be chasing for audience building.
I was working for a running-involved organization with compelling stories and came from a writing background. I also had been blabbing about how we needed to involve ourselves heavily in content creation. This sounded like something to chase.
Last month marked three months since I started at nonprofit Back on My Feet and launched a concerted effort to share more member stories and help develop a better, broader online relationship with our volunteers, members and supporters.
The first step in that process was to reawaken our social media accounts — the best platforms to create Web communities and ones buttressed by an organizational blog that I hope to more formally announce soon. Because our organization is all about accountability, we wanted to see how we’ve done.
I thought some lessons or benchmarks might be able to be garnered for others interested in social media use by nonprofits or other organizations, so I’ll share our progress below.
But the rules are a little bit different in the mission-orientated nonprofit world. I am the first in this role, creating what the media and marketing department of ours should look like.
And already, it’s time to bring on an intern this summer to help me with my role as Director of Media and Social Marketing in our Center City Philadelphia headquarters at 15th and Locust streets. The good news is that because I hate so much being unable to pay an intern, I’m looking to make it a meaningful learning experience.
See the formal Content and Media internship description here, but the short of it is that I’ll be looking for someone sharp and engaged and interested in social advocacy, the Web and content.
You’ll work with me on creating community and audience building via social media, including our yet to be officially released blog. I’ll be expecting 15-20 hours a week, but for the right candidate, I’m going to be flexible in time and space.
After a meeting of the most influential media leaders in the region made clear no drastic foundational investment would be made into niche news anytime soon, I knew I needed to secure my finances — as a new homeowner, especially — and take a more cautioned approach toward building News Inkubator, Technically Philly and NEast Philly.
A funny thing happened not a week or two after I made this decision. A friend made me aware of a job opportunity I actually wanted.
On Mon. Jan. 18, I walked into a Locust Street building in Center City Philadelphia and began defining what a media director should do for homeless advocacy nonprofit Back on My Feet.
When I first came on to Back on My Feet at the start of 2010, our Facebook presence was off.
The vanity URL facebook.com/backonmyfeet, of course, had already been reserved for that account. What’s more, we had three Facebook groups for our two chapters (Philadelphia and Baltimore) and one for Washington D.C., where we were expanding to that March. All three had different style — i.e. a hyphen between organization and chapter name — and different utility.
While other work was warranted, I’ve found that one of my first objectives is a task that lots of groups, organizations and people have had to complete: transitioning Facebook groups to Facebook pages.