Today, I’d like to announce the official content platform for homeless running nonprofit Back on My Feet.
I announced in February my taking a job with the Center City-based organization that uses running clubs to create support around homeless populations seeking to move forward. From my first interview, I highlighted the need to use a blog to share the heavy dosage of content, member stories and updates that come from the nonprofit’s now-four chapters and growing.
I’m very interested in tracking all the web metrics I can, from traffic to social media trends, for Back on My Feet. Launching this blog — a project I initiated and have led — came without question and has been a great source of pride thus far.
Before I came on, the nonprofit was sticking content on a newswheel that should be much more static for, say, press releases and fundraising event information. Now, we chapter and topic-specific feeds in both daily e-mail blasts and trackable RSS feeds.
It’s a way to develop an audience that extends beyond our existing supporters and volunteers. I’m planning on doing that by going beyond organizational posts. I’m running compelling content around our mission and heavy amounts of our member stories.
Get an RSS feed or e-mail blast on our selective mission-orientated updates — conversations around issues of homelessness and important and compelling member stories which rarely flood you more than once a week. Full feed here.
Some obvious lessons from the blog early:
- Consistency — You need to consistently — yeah, like daily — offering content
- Interesting content — Go beyond your organization and offer powerful content around your mission
- Get the entire staff involved — Everyone has to chip in to make it bold, well-rounded and regular
Two of our most trafficked posts:
- Antonio LaBoy speaks about his path
- Kevin Brown gives keynote speech at Boston chapter launch breakfast, which you can watch below
I’ll be updating more on this project in the future for sure and offer insights I find. Stay tuned.
Much love to the boys and girls at Northern Liberties design firm O3World, which offers pro bono hosting and design work for the organization. Their propriety CMS backs the BOMF website, and they helped me tweak out and integrate the WordPress blog platform.