Serendipity is alive: where I get my news in 2011

Someone with great influence and interest in the future of news and journalism once spoke with great concern of the loss of serendipity.

When someone picks up a newspaper, she shared, that reader is very likely to come across a story he didn’t expect or otherwise know about. In fumbling with pages and jumps, a newspaper reader is exposed to a carefully packaged product meant to inform. Serendipity is a natural, important and wonderful byproduct, she said.

The internet is destroying all of that, she implied. With narrowing audiences and narrowing focuses, we don’t trip over the important news like we did we newspapers, she lamented. What’s the answer to that, she asked.

With all of the respect warranted, I started, I don’t agree with that premise at all.

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Grow audience and revenue: two ways to increase the number of news sources

Yes, that is George Michael. There are three clear steps to increase the number of news sources to the level that, say, surrounded Singer George Michael in May 1985 when this photo was taken by Ann Clifford for Life magazine.

To increase the number of news sources in a community one needs to do two things: (1) grow audience and/or (2) grow revenue.

In a followup to a prompt that ushered in a post last month, Spot.Us founder David Cohn again opens the Carnival of Journalism, in which a handful of media makers and molders opine a subject of his choosing. This session, the question focuses on the role that we all play in increasing the number of news creators.

As organizers put it:

What can you, as an individual or employee, do to increase the number of news sources. Everyone has a different set of circumstances. Some work at universities (which we found out last month) others work for public media, for independent media or for-profit media entities large and small. Take a moment to reflect on your unique skills and circumstances. Then answer: What specific things can you do to increase the number of news sources for a local community.

We can figure that out by doing building audiences and revenue.

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Why Journalism should be like the catering business

I was inside Di Bruno Bros., Philadelphia’s beloved, 70-year-old artisan cheese shop and gourmet delicatessen, when something very apparent sunk in for me.

They’ll sell me a block of Manchego sheep’s milk cheese for $5, or bratwurst or beef from the region for a few dollars a pound. It’s profitable and prominent.

But I’d bet Di Bruno Bros. makes a lot more money per minute of staff effort on its catering business than any retail experience it could create. Rather than having one person buying one block of cheese, any successful retail operation wants to use its economies of scale to up production and get more revenue for its effort by servicing tens or hundreds of people at the same time.

If you have a news site, then what is the back-end service that is really going to make the money needed to fund journalism?

That is a long-held foundation of retail service that journalism should take a lesson from. (And it’s just one more lesson we should be learning from other low-yield businesses).

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Universities should host the newsrooms of their neighborhoods

Universities should host the newsrooms of their neighborhoods, towns and counties. If a university has a journalism department, college media and audience, this seems like a foregone conclusion.

Picture Temple University. It is a big, diverse, robust, public research university with a clutch of respected professional schools and an expansive undergraduate population that has been slowly and controversially expanding into at least four different, distinct, overwhelmingly black neighborhoods around it.

When you drive south on I-95 east of Philadelphia at night, look off to your right while only the tallest skyscrapers are yet in view a few miles in the distance, the blur of bright lights made of a dozen square blocks and a cluster of high-rise buildings among a swath of stout two story row homes is the university’s main campus.

Halfway between those stadium lights and Philadelphia’s iconic City Hall is another beacon of light, that old White Lady, 400 North Broad Street, the legendary location of the Philadelphia Inquirer and its sister paper the Daily News.

Mood lighting isn’t the only lesson Temple should take from the investigators of the Inquirer.

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If I had unlimited money to invest in growing Philadelphia journalism

Smart people are making calculated investments in Philadelphia’s journalism community.

It’s clearly something about which I am passionate and devoted. It’s also something I put a lot of thought into. This weekend, I found myself returning to a thought process of the past, just free associating everything I would invest in if money was no object toward growing Philadelphia journalism.

Of course, money is a big object, but the brainstorm can help. I share my thoughts below and would love to hear what I am missing or what I seem to be paying too much attention to.

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Someone else is doing a better job of tracking community news sites

About a year ago, I hadn’t come across a good list of someone trying to track all of the community news sites worth covering. So I did so myself.

I only recently come across someone doing a much better job of it, so I’ll leave it to her.

For the Reynolds Journalism Institute, Michele McLellan has dug in and created four main and seven overall categories for the always growing list of community sites.

It’s interesting to watch these numbers swell. Below, check out her categories and follow links to her lists.

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Newsworks: WHYY online news brand launching means a lot to these legacies

A lot of legacies over at WHYY are going to be forged with whatever comes out of Newsworks, the online news re-branding and redevelopment initiative from Philadelphia’s NPR affiliate that I first wrote about back in April.

In short, NewsWorks, which had its official launch last Monday, Nov. 15, is WHYY’s new online news brand, serving as home to its existing journalism, in addition to (A) new columns, (B) calls for community contributions and (C) a trial hyperlocal push in northwest Philadelphia.

It’s a big bold swing and at least four years in the making.

Indeed, where Newsworks is a year or two from now will mean a great deal to the entire news ecosystem of Philadelphia, at least. Some of those people who come to mind:

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What the Knight News Challenge could learn from ABC’s ‘Shark Tank’

The Knight News Challenge is once again alive.

The deadline for applications in the fifth annual media innovation pitch series from the John S. and James L. Knight Foundation is, as deadlines tend to do, rapidly approaching: Dec. 1.

It was only back in June that the recipients of the 2010 Knight News Challenge grants were announced, for which you can see commentary from the Nieman Journalism Lab here.

In other news, ABC this fall announced that outspoken billionaire and Dallas Mavericks Owner Mark Cuban and comedian Jeff Foxworthy would be joining a handful of venture capitalists on the second season of made-for-TV, speed investment pitch reality show “Shark Tank.”

Despite being influenced by a popular Japanese program format and easily being among the most interesting reality TV shows I’ve ever seen, “Shark Tank” wasn’t the ratings success ABC may have wanted.

Popular or not, from when the show first debuted and even more so this year, I think there is plenty the Knight News Challenge should take from “Shark Tank.”

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Patch is about as evil as Starbucks (and that’s less than you might want to believe)

Is Patch evil?

That was the wildly well-remembered question asked by Robert Hernandez at a lunch keynote panel during the Online News Association conference, which I was able to attend. Hernandez was asking Aol CEO Tim Armstrong, whose company owns hyperlocal news and information platform Patch and who was on stage with NPR President Vivian Schiller.

I’d say the answer is simple: it’s not.

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Online News Association conference 2010: OK, now let’s work together

Online journalism has seen advances editorially, technologically and, more recently and perhaps more importantly, in sustainability, but the industry has yet to efficiently mature its methods of replication, according to my experience last week at the 2010 Online Journalism Association conference.

In spring 2009, major conversations were still focusing on what direction anyone should be headed, as the inaugural BarCamp seemed to suggest, and by last spring, the BarCamp conversation had grown enough to have presenters narrowing onto funding. Last fall, Jeff Jarvis held the Hypercamp conference at CUNY which largely focused on business models for niche sites, and, at the beginning of the year, the William Penn Foundation was focused on create an editorial investment in local Philadelphia public affairs news.

ONA 2010, in Washington D.C., showed another march in the broad conversation of those interested in the future of news, seeming to correlate a connective maturation in those three issues of primacy — editorial, technology and business — but there felt like a lack of real shared and collaborative best practices.

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