Newsworks: WHYY online news brand launching means a lot to these legacies

A lot of legacies over at WHYY are going to be forged with whatever comes out of Newsworks, the online news re-branding and redevelopment initiative from Philadelphia’s NPR affiliate that I first wrote about back in April.

In short, NewsWorks, which had its official launch last Monday, Nov. 15, is WHYY’s new online news brand, serving as home to its existing journalism, in addition to (A) new columns, (B) calls for community contributions and (C) a trial hyperlocal push in northwest Philadelphia.

It’s a big bold swing and at least four years in the making.

Indeed, where Newsworks is a year or two from now will mean a great deal to the entire news ecosystem of Philadelphia, at least. Some of those people who come to mind:

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Fund My Media J-Lab ONA pre-conference highlights

The J-Lab Institute for Interactive Journalism held a pre-conference called ‘Fund My Media’ before the launch of the Online News Association annual conference Thursday.

Building on last year’s pre-conference before the ONA national event in San Francisco, the morning of discussions, speakers and panels were decidedly focused on keeping online editorial products alive: from foundation support, to events to other for-profit revenue. The event preceded the ONA conference held today and tomorrow.

You can watch the archived livestream of the morning’s sessions here.

Full Disclosure: In conjunction with the J-Lab Networked Journalism Collaborative project and funded by the William Penn Foundation, the OMG Center for Collaborative Learning has generously sponsored and supported my attendance here.

Yesterday’s ‘Fund My Media’ morning series of sessions were inventive and practical. Jan Schaffer and crew put together a rich, insightful, varied and fast moving event. It was a pleasure.

I shared a slew of thoughts, which I think will be updated, but here are some first thoughts for those who weren’t as fortunate to attend, and perhaps even those who have:

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Three most relevant, mentioned and impactful Philadelphia columnists write in a niche

Eighteen months ago, I was searching for the best metro columnist in Philadelphia.

I felt the Inquirer’s Dan Rubin was the nearest in a legacy of citywide voice boxes, telling the broadest and widest ranging stories. Perhaps that’s true.

But it’s been nagging me that outside of some media-focused friends — and even then — I never hear Rubin or his other traditional columnist colleagues with any sort of regularity.

Instead, the columnists whose names I read, hear mentioned and myself reference the most are increasingly niche orientated. They’re not writing about the city, they’re writing about and for a very narrowly focused part of it. These are other critics and writers who have long existed in newspaper parlance, but I believe the increasingly niche-dominated media ecosystem means their voices carry greater power than before.

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Shooting young black males, a column lost to the recycle bin

See this and other 2007 crime maps at http://www.philly.com/inquirer/special/violence/

I’m pretty passionate about the web allowing greater public affairs accountability journalism, not worse.

I was reminded of this while skulking around the Internet searching for a column I remember reading back in 2007.

Noted Philadelphia Inquirer scribe Tom Ferrick — who has since launched politics coverage site Metropolis — crunched the numbers on the shootings of young black men, a trend in all U.S. cities but one that was particularly timely amidst one of the bloodiest years in the city’s history.

Though it was written just back in 2007, it was gone. I couldn’t quite find something that fit its point, so I reached out to Ferrick. He warmly shared some of the details of the now somewhat dated piece, as he said he’s working on revisiting the topic.

If for no other reason than for my own ability to link back to it in the future and to prove how valuable the web can be in making available so much powerful knowledge and information, below, with Ferrick’s permission, I share the notes he sent me.

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NewsWorks: WHYY will announce new hyperlocal news initiative for northwest Philadelphia

Updated 4/13/10 @ 8:50 a.m.: Regionally-specific hyperlocal is just part of the broader system

WHYY, the public media station for the Delaware Valley region, is hoping a $1.2 million hyperlocal news initiative for the northwest region of Philadelphia will be the first successful bold Web-first journalism effort from a legacy media player.

Updated: That northwest hyperlocal is just one very large, very expensive trial vertical within a larger rollout.

But will “NewsWorks” go the way of a handful of its predecessors?

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