It’s clearly something about which I am passionate and devoted. It’s also something I put a lot of thought into. This weekend, I found myself returning to a thought process of the past, just free associating everything I would invest in if money was no object toward growing Philadelphia journalism.
Of course, money is a big object, but the brainstorm can help. I share my thoughts below and would love to hear what I am missing or what I seem to be paying too much attention to.
Image of Old City Philadelphia cobblestone courtesy of Flickr user IceNineJon.
In the future, this project leads to:
Open source platform for other regionally-grouped niche sites to come together.
Community-edited profiles of local focus and meaning (i.e. city government lobbyists, community associations presidents and other leaders who might otherwise remain anonymous)
A cross-platform tool that can go beyond WordPress and work with meta data from other CMS.
Membership model based on support of an entire local news collaborative network.
Ad network integration, further connecting disparate niche sites
This will connect and encourage collaboration between other and future content providers in Philadelphia.
Niche news sites need to be brought together to strengthen the future of journalism.
We took time to learn that our News Inkubator proposal was too broad and focused on trying to find smaller, more actionable steps, particularly ones that could work with other larger investment.
In doing so, we’re introducing Cobblestone, a proposed tagging WordPress plugin that will feed a searchable, dynamically updated, mobile-friendly directory platform homepage with content from various partners.
Though we think it has real monetary value — considering it is based on a Technically Philly directory aimed at a membership model — this is a decidedly more editorial-first focus. Get the niche sites together, and we can build revenue together.
Perhaps the first question we expect to be asked: why is this different than Google alerts and RSS feeds?
Cobblestone gives tag-specific and cross-partner content some place to live. Once the alerts of Bill Green or the feeds from each of the partner sites pass in time, they are lost. This creates a true homepage.
Directories are normally pretty boring. We think ours won’t be.
It’s certainly a small step, but, leveraging WordPress custom taxonomies with some incredible thinking power of Sean Blanda and plenty of sweat equity from myself and Brian James Kirk, we have launched pages for the nearly 1,000 companies and almost as many individuals we’ve covered at Technically Philly in the past two years.
