The piece is fair, largely flattering but challenging, too. It was written by Joel Mathis, whom I’ve come to know some through Philadelphia media circles but got to speak to more at length during the interview process (thanks for the interest Joel). I can admit that I was nervous how the piece would land after I found out the magazine announced plans to launch a vertical focused on “innovation,” but I’ve seen the piece and their plans for Biz Philly appear to be a wider business blog.
It’s still a strange time here for the local news media environment.
Still, though I think Joel did a fine job, I wanted to share a few more background thoughts for those who might be interested. Read the item here, or find a PDF of the article here or buy the mag if you can, then check out below.
(Also, check out this cool blog post of a mutual friend who reached out to make sure the typewriter I’m using in the photo was authentic — it was a gift from my grandfather.)
I flubbed the current events quiz to be sure but otherwise a worthy appearance on the podcast of Baltimore-based news gamification startup NewsUp.
The small, if compelling, story of two friends and me launching and growing Technically Philly after graduating college was the focus of a feature in the winter 2013 issue of the Temple University alumni magazine.
It also included a pretty fun photo shoot of my cofounder Brian James Kirk and I (our third cofounder moved on as an employee last year), as shown above.
Proud to say that popular alt-weekly Philadelphia Weekly put a feature story about my Technically Media colleagues and I on its cover this week.
Under different leadership, this is the same publication that not too long ago poked some fun at us.
Online innovation magazine Flying Kite featured a nice overview of Philly Tech Week, including some background on Technically Philly, written by Salas Sarayia.
If you’ve never been to a technology-related event in Philadelphia before, don’t be surprised if that changes before the end of the month. From April 25-30, there will be around 50 technology related events taking place around the city as part of the first annual Philly Tech Week. The series was envisioned by the three journalists from Temple University who are also the founders of Technically Philly. With a model similar to Philly Fringe, any group or organization could submit their event to Technically Philly for inclusion on the Tech Week calendar. The diverse nature of the individual event organizers has created a series with a wide scope and potential reach.
Freelance photographer took some nice shots of the three of us who founded TP and organize PTW, even if that light may have helped me look like a zombie.
Thanks for the coverage.
I received an email a couple weeks ago from an entrepreneur who formerly worked for a startup in Philly. He’s with a new startup in another region but asked for quick advice on reaching out to bloggers and other journalists for coverage.
I shot back three quick thoughts:
- First, prove you’re a human being and not a robot. Anyone who receives press interest will at first assume any email is a mass email. Prove it’s not. Say, ‘yo, I saw you wrote about this, so I thought you might be interested in this thing I do.’ And say ‘I think it’s relevant because you seem to write a lot about this.’ Basically, the five minutes of scanning a site will bring you much stronger results, and so the success is worth the extra effort.
- Secondly, just make it really freakin’ easy. (a) Don’t get caught up in every nuance of what you think your business is about, give the name and the 5-10 word summation and share a few links. Then, maybe include a bit deeper graf, but not much more. (b) Offer to talk on the phone — they probably won’t want to but it again shows you’re a real person — or answer any questions via email. (c) If there is interest, provide compelling images or photos or video to make publishing online more compelling without any extra effort from the writer. (d) Help promote the thing. If you want it, push the coverage for your own benefit and for the goodwill from the publication you’re pushing.
- Thirdly, do do a second follow up about a week later. If no response from there, forget about it.
A small item on a niche blog or an industry site can have great power and be a start, so, in general, do not underestimate the important and influence of smaller, more focused publications online or otherwise.
Early last month, a contributor to the Business Insider dropped the Technically Phillly name and some other references to the Philadelphia online indie media scene:
Hyper-local advertising and content. Speaking of my home base of Philadelphia, the hyper-local eco-system here features sites of every make and model. Examples: PhillySportsDaily.com leaves local sports radio 610WIP.com & 950TheFan in the dust with its 24/7 online sports coverage & analysis. Gawker-influenced; Philebrity.com, probably assisted in the decline of our once great alt-weekly: City Paper. Smart and dominant technology coverage of ‘Philacon Valley’ by the young team at TechnicallyPhilly.com certainly must embarrass the top brass at the legendary Philadelphia Business Journal. And if you taste-test the foodie editorial of JerseyBites.com, it’s easy to imagine this content eventually being licensed or sold to The Food Network or Fodors. MORE
When my firm signed new client Tek Lado – a bilingual, technology and pop culture magazine – we suddenly had to immerse ourselves in Philadelphia’s tech scene. And word on the street was that Technically Philly was one of the key places to start. I began reading the site daily, learning more about “the trends, the news and the people that affect, and the events that include, Philadelphia’s growing technology community.” In the process, I may or may not have stalked Technically Philly’s co-founder Christopher Wink to learn a little more… MORE
Read the full interview here.