Too often when tech, startup and local economic development leaders I know say they want more “storytelling” about their “ecosystem,” they just mean “I want more people to know about my stuff.” They mean marketing and promotion alone.
But when we evoke the word “storytelling” we need more meaning. All the brain science makes clear, storytelling works when the audience learns something about themselves. With the help of strong data-backing, today storytelling can mean: Using fact-finding and people stories to help a community identify the closest approximation of its truth. It sounds like my old definition journalism.
This idea of marrying data with storytelling for local economic organizers was the focus of a keynote, and subsequent discussion, I led at SuperConnect, the user conference of Baltimore-founded startup Ecomap. It was informed in part by the “ecosystem stack” concept I’m tinkering with.
My slides are here. Earlier this year, I presented a webinar for the firm, and those slides are here.