[I originally published this on Medium here.]
For years I’ve joined in the pushback against the empty and cliche pledge that some city wants to become the next Silicon Valley. Over the last few years, I’ve watched a similar boast begin to pop up into unnervingly unexpected places:
We’re going to launch the next SXSW.
No. No you are not. Let me tell you why.
Continue reading This is why you’re not going to create the next SXSW