Books – Christopher Wink

Burn Book by Kara Swisher

Thirty years of tech journalism faces similar challenges to other beat reporters, like getting too close to sources and missing broader trends. Other characteristics are unique to tech-savvy journos: having an entrepreneurial bent, relying on live events, both for news and for revenue, and being especially entrenched in a community you help grow but also report critically on.

Among tech reporting’s founding disciples is Kara Swisher, who published earlier this year a memoir called Burn Book: A Tech Love Story, and knows these challenges well.

The influential, if controversial, veteran went from Washington Post to Wall Street Journal, before launching with her mentor Walt Mossberg a conference series and then an independent news site All Things Digital. She went on to a series of ventures and editorial posts. She’s among the longest-running Silicon Valley insider-journalists — and in that way, the godmother of the journalism I’ve brought to second-wave geographies with Technical.ly.

She’s navigated extended disclosures and been called both overly boosterish and too critical. In my far smaller way, it’s all familiar to me. I enjoyed the book for that reason, though it grated on me in other ways. Even for someone as accomplished as she, the book reads as self-aggrandizing — very few mentions of her staff, and even fewer expressions of where she had fallen short. Nearly everyone she introduces appears to have failed to take her sound counsel.

Yet I do respect what she did for our craft, and I appreciate her in contrast to the longer-running Silicon Valley insider publication TechCrunch, founded in 2005 by investor Mike Arrington. She defines herself as a teller-of-truths to power, calling Silicon Valley “assisted living for millennials.”

I, too, have navigated cheering on good, dynamic parts of our economy with its frequent misuse. Big tech wants to be regulated lightly like media companies but they want to be blameless for how their platforms are used, like a telephone company. The age of the internet and software has meant near infinite scaling, resulting in untested boy kings like Mark Zuckerberg, whom Kara has long criticized.

As she writes: “The innovators and executives ignored issues of safety not because they were necessarily awful, but because they had never felt unsafe a day in their lives.”

That much has influenced how I balance my work. Below I share my notes for future reference.

The Creative Spark of humanity

Hominins are a bush of species millions of years old, not one line leading to homo sapiens. Even if we’re the last standing. Our defining characteristic is coordination and creativity.

That’s from the 2017 book “The Creative Spark: How Imagination Made Humans Exceptional” written by anthropologist Agustín Fuentes.

I enjoyed his curation of academic research into an approachable narrative. Below I share my notes for future reference.

All the News That’s Fit to Sell: notes on mass media business models from the 2003 book by James T. Hamilton

The fractured media landscape we have today was already breaking apart two decades ago, and the economic models that underpin them predicted what we have today.

That’s the benefit of reading All the News That’s Fit to Sell, a 2003 book from James T. Hamilton, a well-respected journalism professor. I’ve read Hamilton’s work before, and this book was one I’ve long had on my list. I enjoyed the work, which is just as relevant 20 years later.

His research is helpful for my understanding of journalism models that I’ve spent my entire career working on. The book is also helpful for those interested in a dispassionate outline of the beginnings of the digital transformation of media – which we’re now fully immersed in.

Below I share notes for my future reflection.

A Brief History of Time: Stephen Hawking’s 1988 classic theoretical physics book

A single “theory of everything” exists. We just haven’t found it yet.

That’s one of the main arguments from theoretical physicist Stephen Hawking (1942-2018), as articulated in his 1988 bestselling book A Brief History of Time. The book helped make him one of his generation’s best known intellectuals, and he used an array of impressive technologies to help him continue to shape public thought during his long battle with ALS. It helped popularize many obscure and complex ideas.

Though he didn’t win a Nobel Prize in his lifetime and he occupied a kind of celebrity status, he did contribute meaningfully to his field. In 1974, in his early 30s, Hawking argued that black holes would emit heat energy, so-called Hawking radiation, which would mean that, unless they otherwise added mass, a black hole could eventually vanish. He helped us discover that black holes might not even be, you know, black. That work gave him needed pedigree to write this book, which is a relatively breezy read while also citing much of the most exciting ideas in theoretical physics and even cosmology.

As a hobbyist consumer of pop science, I’ve long wanted to read this text. Much of what he wrote about has been covered by an array of science Youtubers and writers I follow. Yet I still got much from the book. Do read it. Below I share my notes from the book for myself.

Works Rules! Google research and data on running more effective companies from the 2015 book

Given its large scale, data-driven culture and willingness to experiment, Google has produced a considerable amount of intelligence on operating effective organizations.

Much of it was shared in the 2015 bestselling book Work Rules! by Google’s former chief people officer Laszlo Bock. It’s long been on my list, and earlier this year I finally finished it up.

I recommend you get yourself a copy of the book. Below for my own future reference, I share notes from my reading.

Is that a Fish in Your Ear? notes on the 2011 book by David Bellos on translation

Translation isn’t about specific word choice. It’s about meaning.

But, then, there are many different kinds of translation. The very old act of translation both creates and defends language in an interconnected world. Earlier this summer, I finished a 2011 book by translator David Bellos called “Is that a Fish in Your Ear: Translation and the Meaning of Everything.” [PDF] Find a review here of it. This is a different approach to understanding language, which has been an interest of mine for years.

You should read the book. For my own purposes, I’ve captured my notes below.

The Happiness Equation

Develop your internal motivation. Focus. Be kind. Ignore the rest.

I read Neil Pasricha’s 2016 book The Happiness Equation as part of a pandemic-fatigue powered period of self-discovery. It certainly has its gimmicks and many of the concepts felt familiar to me. Still, I did appreciate the book and came away refocused on returning to being a happier person during such a tumultuous time.

Below I share a few of my notes from reading the book, though I recommend you buy a copy yourself.

Ludwig Wittgenstein

Words and sentences don’t make much sense when they aren’t entangled with each other. They all can carry wildly different meanings depending on the context and the speaker’s intent. This is a “language game.”

This is one of the many contributions that garnered intellectual celebrity for Ludwig Wittgenstein (1889-1951), an Austrian logician and philosopher. He is a philosophy student’s favorite philosopher, but A. C. Grayling argued in his 2001 aptly named “Wittgenstein : a very short introduction” that his academic celebrity may be unwarranted.

Grayling says Wittgenstein is primarily adored by “aphorism hunters.” I read Grayling’s short book because I wanted to ease my way into Wittgenstein as part of a philosophical exploration I had earlier this year. Pandemic, am I right?

The book was a helpful text, and I still appreciated playing with Wittgenstein’s evolution, from his iconic 1921 Tractatus and his Philosophical Investigations, which was published posthumously and seemed to contradict many of his arguments from his first book.

Find my notes below

Notes from the 2016 book ‘The Rise and Fall of American Growth’ by Robert Gordon

The “special century” between 1870 and 1970 was not an economic transformation to repeat. It was an anomalous period of exceptional change super-powered by the remarkable inventions of the Second Industrial Revolution not to be repeated.

So argues Robert Gordon in his influential, academic and deeply researched 2016 book The Rise and Fall of American Growth. It is one of the better respected contributions to the conversation how quickly will quality of life continue to advance. Technological advances tend to not reverse, so his point is not that we’ll regress but that we’re due for a long period of languishing growth and advancement.

For millennia until the 1750s, there was very modest rates of economic growth. Then the First Industrial Revolution ushered in slightly faster growth, which setup the second, which we most commonly call the Industrial Revolution of the mid-19th century. That spurred the fastest advancement in quality of life in human history. By the 1970s, progress slowed. The third, technological revolution only resulted in a short-lived return to high grow in the decade 1994-2004. That was the lone answer to economist Robert Solow’s famous 1984 quip: “You can see the computer age everywhere but in the productivity statistics.”

In his book, Gordon argues we’re unlikely to repeat the rate of gains of that special century. It’s an interesting addition to the familiar techno-optimist versus techno-pessimist argument. Below I share some of notes from the book. It is dense and thorough, so it’s hardly light reading, but I devoured it. It’s an important addition to the economic literature. I recommend reading it.

Notes on Malcolm Gladwell’s 2000 classic ‘Tipping Point’

Nothing more needs to be said on influential journalist Malcolm Gladwell’s first breakout book Tipping Point, which published 15 years ago. Like a lot of popular books, it has been aggressively criticized and dismissed.

Even if his theme is challenged, there are small points that are interesting. Though I read this several years ago, I just reread it and took down a few notes for my own future perusal. I’m sharing them here