Data can point to commonalities of companies that go from being just good to being really great.
Published in 2001 as the middle in a trio of business books written by Stanford University’s Jim Collins, Good to Great is a classic of the genre. Though I’ve heard it cited many times, I only just read it earlier this year. The concept is a likeable one: Collins and a team of graduate students sorted through lots of data to find very similar peer companies, some of which accelerated into greatness and others which only treaded water. Then they sorted through to find what’s similar. Lots of stuff like this happens today — like this popular Medium post.
Twenty years later, the book still has value, even if many of the companies have faded from their greatness and it’s always easy to tease a business book. At its most simple, Collins introduces a simple framework that I’ve played with for my own company (his “hedgehog concept” is a way to communicate: What is that your company can do better than anyone else in the world that can drive financial success?)
Continue reading Notes from the classic 2001 business book “Good to Great”