Knee deep in a service industry business, I’ve found a real, consistent rhythm of where financial success comes to these types of companies.
The act of selling products, of course, is like finding your Atman of the service industry, so, acknowledging that that is at the top of the pyramid and any kind of client work is the foundation, let’s look at what helps these service businesses thrive enough financially to ever endeavor to trial a product or two: the three “R’s.”
Philadelphia Mayor Michael Nutter gave an hour of his time this week to answer resident questions that came to host NBC 10 by way of email, Twitter and Facebook, as we reported on Technically Philly in sharing video of the event.
The Ask the Mayor event — prompted by NBC 10 social media hire Lou Dubois and Bell — was unique, interesting and compelling. NBC 10 deserves credit for only sharing a single softball question — about cheesesteaks, of course — and Nutter and his team deserve praise too for participating in something new and relatively open. It was clear and admirable that Nutter hadn’t been prepared for the questions.
Granted, none of those questions amounted to public affairs journalism, but many did seem to represent the perspective of Philadelphians. Watch the five video segments of the event here or watch the first below and see what I learned about Nutter watching them.
Sometimes, if not most times, what happens outside of the sessions can be what’s most valuable about a conference.
I learned plenty the traditional way at the 2011 Online News Association national conference, held in Boston this weekend Sept. 22-25, but I surely got more out of reconnecting with friends and colleagues from other markets, even more than I remember doing at past professional events. It also didn’t hurt that I dove more into Boston than I have while visiting elsewhere for work travel.
After a few years co-running a sustainable niche news site, participating in the online discourse around news innovation and attending events like ONA and others from the Aspen Institute, the University of Missouri and, yes, our own BarCamp NewsInnovation, I felt like attending the event was just as important to talk shop with others doing similar work across the country as it was to catch up on a lot of in-session conversations that felt less relevant to where we are professionally.
Tourism and good, smart friends aside, below I share what I learned in a conference’s traditional way.
Whether they are meant to be there or not, real business lessons are buried within the made-for-TV, startup-pitch-event-turned-reality-show Shark Tank, and despite the raised eyebrows, I love the program.
A rotating crew of five potential investors, billed as self-made millionaires, hear quick pitches from would-be entrepreneurs of varying skills, interests and levels of experience. Sometimes deals are made; sometimes those entrepreneurs walk away with nothing, aside from a little exposure.
It’s a small, though clever, effort, and I appreciate being called among a select group of people locally highlighted as worth following on Twitter.
It’s a diverse group that is still changing, but the list is an interesting way to curate a list of people following, sharing and commenting on the goings-on of the city. I’ve always hoped to offer real value online and plan to keep doing just that.
It also helps that it’s a built-in community of people with communities online to share and drive traffic, audience and, perhaps, action.
On the 20 portion of its site, NBC 10 will use tweets from the list members to add perspective to local events, yes, like my amusement at the national conference of the International Cat Association. I’ll strive to offer some relatively more valuable information too.
I appreciate greatly the notoriety and impressive company.
Two hundred fifty students from the largely troubled neighborhoods of North Philadelphia will receive full, four-year scholarships to neighobring Temple University, my alma mater, during the next decade, as the Inquirer reported.
It’s a generous effort from a major urban research university often called on for more outreach in its surrounding communities. Good things, warm stories and, surely, great public relations will come as a result. Of a student population numbering nearly 30,000, 250 may seem small, but it’s always worth valuing.
All that said, a friend summed up my exact reaction to the situation. This is a kind, relatively easy, relatively small move. It ignores the reality that the biggest impact on the development of young people happens long before they are applying for college.
“[Temple] should have given full-day preschool from birth and full-day kindergarten to 250 neighboring kids and intensive parental training to 250 neighborhood new parents 18 years ago. That would have been more effective and ultimately cheaper.” – Dan Pohlig
Temple, of course, is a university, so offering those scholarships have precedence there. This is a fine act, but there are bigger issues and more interesting approaches to take on.
“The centerpiece of the American Jobs Act is an extension and expansion of the cut in payroll taxes, worth $240 billion, under which the tax paid by employees would be cut in half through 2012. Smaller businesses would also get a cut in their payroll taxes, as well as a tax holiday for hiring new employees.” Also: $4k to any business that hires an employee that has been looking for a job for six months.
Beyond the fact that those proposals aren’t actually in place yet, I wanted to share the basic, common reasons for why independent contractors and freelancers are still the way of the world, particularly in publishing.
After an hour of beer donated by Boxcar Brewing, sandwiches from the Trolleycar Diner and pretzels from the Center City Soft Pretzel Co., I kicked off the night and introduced WHYY editorial chief Chris Satullo.
Satullo and Don Henry, two of the many leading faces behind the NewsWorks initiative, shared five tasks they got right and five tasks they got wrong. Text of them all and video of the first few below.
The Business of Journalism was the focus of the 82nd episode of the popular, national #wjchat Twitter chat Wednesday night, and I’m happy to say I hosted the affair.
Below check out the Storify, I put together highlighting some of the more interesting responses to the series of questions put out by the facilitator. As host, I was meant to drive conversation, outreach and use any expertise I had on the subject.
It is the last major feature of the Transparencity grant project I’ve been leading, and one of the more detailed investigative reports I’ve done in my journalism career. The feature, which details the nearly two-year struggle to go public with a project with internal support, is meant to show the lessons learned and obstacles faced in the hopes that future city agencies can more efficiently release their data publicly for development and citizen use.
Give it a read, for lessons to be taken for any local government. and then find some of what didn’t make it into the piece below.