Coca-Cola is one of the largest and best known consumer products companies in the world. Many of its products contribute to the rich world’s obesity epidemic. Rather than confront that very real harm, company leaders have instead found a convenient distraction in pledges and policies around social issues.
That’s one example that biotech executive turned Republican Presidential hopeful Vivek Ramaswamy puts forward in his 2021 book Woke, Inc.: Inside Corporate America’s Social Justice Scam.
Today’s obsessive use of “woke” by American conservatives to dismiss any progressive policy or perspective is silly and lazy. (Even authors I follow closely have done so). I reluctantly got the book expecting another shallow rendering of partisan talking books. This isnt that. In truth, I think the “Woke Inc” title may be limiting, even if it has proven effective in selling books.
Vivek has something to contribute to the conversation. I’ve written about the perils of today’s shareholder capitalism, but Vivek offers a nuance I hadn’t seen before: Big companies are using progressive talking points to distract from challenges they are better suited to address.
As he puts it: “If you claim to owe the public everything, you will in fact owe it nothing.”
Like all of the books I read, I’m not endorsing any other author’s policy stances. I did appreciate the book, whether or not I agreed with much of the author’s conclusions. Below I share my notes for future reference.
Continue reading Woke Inc