Jason Martin: Which byline is my brand?

Jason L. Martin
Jason L. Martin

There are, I’m willing to bet, a lot of Jason Martins.

One particular Jason Martin is an online marketing manager in Cincinnati, Ohio.

He left a worthwhile comment on yesterday’s post about branidng your byline.

It prompts a conversation I’ve had here and read elsewhere, but it’s always worth returning to. With a common name how do you break through a crowded field of Web-search competition?

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My Services: Freelancing for money in a variety of ways

While I do have a few outstanding applications out for gigs in Philadelphia, I am halting my aggressive hawking of myself: this professional writer is going from “unemployed journalist” to “freelance journalist.”

The only difference is an occasional paycheck and less sympathy from family and friends.

Though I like the idea of the stability and requisite health insurance that comes with permanent work, I am resigning myself to trying to find regular work on my own in a region currently unfriendly to young media aspirants, amid tonight’s announcement that more layoffs are coming at the city’s two largest daily newspapers, part of this country’s continued newspaper bubble burst.

To prove I am taking this seriously, I went and added a fresh new page on ChristopherWink.com, Web self-promotion.

Here’s to introducing Chris Wink’s Services.

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What can you do?: have a mental resume

You need to know what is special about you. Now.
You need to know what is special about you. Now.

You have a resume, clips, maybe even a standard cover letter you dust off for applications or to forward to new contacts. But do you have any idea what it is that actually makes you special – if you think you’re special at all?

Get on board and get yourself a checklist of the qualities or experiences you have that make you special, that you can share in an interview or even in a casual conversation with a potential network. You need a mental resume.

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Professional versus personal: My Web presence explained

Last month I introduced a personal blog, where I intend on updating about meaningful experiences in my life, as part of pursuit of a Life To Do List.

In truth, I tend to lose interest when someone has a legion of online presences, blogs begetting other blogs.

That’s not what this is meant to be. Instead, I believe a professional outlet is of paramount importance — develop and share perspective on your industry, become a thought leader and all that good stuff. To do that, you ought not muddle it all up with too many personal stories. …I think.

To be honest, I’m still figuring it out. While our brands need personal attention too, of course, I think there’s a line. I suppose that’s what I’m trying to figure it out.

If you’re going to have a professional and personal split online, that’s one I can understand, though I am still developing an opinion on whether I agree with myself.

Learn to e-mail better

How well do you e-mail?

A few weeks ago I came across a simple, intuitive but worthwhile post on Seth Godin’s blog – an e-mail checklist.

I send lots of e-mails. In searching for a new job, in looking for interviews, in sending pitches for freelance stories.

So, I am immediately incorporating a few of Godin’s points into my style and thought they might help you, too – regardless of profession. I have some thoughts myself.

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Squidoo: What the hell is it and why am I on it

I don’t know.

It seems a bit like Associated Content, using lenses to create niche content on specific issues for free, promising traffic, noteriety and even potential advertising cash to users.

For the time being, I am subscribing to the same pathology that brought me to MySpace and other social media. Brand my name. So, Chris Wink has a Squidoo page now.

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How a journalist can best use MySpace

MySpace is lame, so how come many journalists are on the site and, as I posted recently, I now have a MySpace page too?

In last week’s post, I described it largely as just another front in the world over branding my name online.

Others see it for slightly different purposes.

MSNBC commentator and Philadelphia Daily News editorial board member Flavia Colgan has a page. I can only speculate, but, judging from what she shares on her page, I suspect she sees it as an easy way to help brand her identity – her name, her position and her work.

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My Flickr account reawakened

I joined Flickr in February. But it sat there with just one photo.

That has changed.

I always thought I would use Flickr in a more limited way – just photographs I took with some purpose and others that carry some meaning. I’ll continue to use Slide to collect slideshows of any travel or experiences. My Flickr account will be more selective. Perhaps that is for my own sense of organization, but I like the idea for now.

Does anyone else do something similar?

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Yelp, I'm on Yelp

Join me in reviewing food. As of Aug. 28, I am on the popular Yelp.

Thus far I have only reviewed three places in Harrisburg, but hope to get into the habit of doing so for all restaurants. Join and let’s share places we like and those we don’t. It’s a great tool to find the best places in the best locations anywhere, particularly because the site is known for its fine community.

Internet Vacation: Because sometimes you need an IV

I recommend an occasional IV for everyone.

Yes, the Internet vacation is a necessity. Through the magic of forward posting on this site, RSS feeds of this blog on all my social utilities and a reckless abandon when it comes to e-mail, I can do that with some regularity now that I am in between my post-graduate internship and an upcoming trip that I’ll post about in coming weeks. -I haven’t checked my Google Reader in a week or more – oh the horror!

The Internet vacation certainly isn’t new, even if my pushing the IV for short on Twitter and elsewhere may be.

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