I don’t know.
It seems a bit like Associated Content, using lenses to create niche content on specific issues for free, promising traffic, noteriety and even potential advertising cash to users.
For the time being, I am subscribing to the same pathology that brought me to MySpace and other social media. Brand my name. So, Chris Wink has a Squidoo page now.
It is the baby of boastful but successful marketing guru Seth Goldin, so something tells me he gets it.
I expect to make a couple others lenses to push traffic here and elsewhere. I’ll keep you posted.
I am on squidoo too. I love it!