One of the many economic ripple effects of the global scaling of the web has been an enormous rift between place-based and place-less news organizations.
As recent as the early 1990s, the business fundamentals of the Washington Post, the New York Times and the Philadelphia Inquirer weren’t all that different. They were all advertising and subscription businesses that used a newspaper model as its strategy, leveraging thick newsrooms to gobble up a high comprehension of readers in its audience segmentation.
The web has transformed this into what seems very obvious to you today. Despite the geography in their names, the Washington Post is read globally for insight into U.S. government affairs; the New York Times is read globally by an affluent tribe that identifies with its brand and the Philadelphia Inquirer is read regionally by those who want to access that geography’s largest and most influential newsroom.Continue reading Local and national media: once no difference, and now the central difference of newsrooms