Powered by a decade of pursuing local news revenue models, I got together a few friends doing similar work and hosted a session during the 20th annual Online News Association conference, in New Orleans, on Thursday.
The session was called Real Life Local News Revenue Experiments That Aren’t Advertising. Building on a 2016 lightning talk at the same conference, I published an essay a few days before the session to gather related thoughts and spark conversation.
My big takeaway: journalism is a strategy, not an industry. Or put another way, it is an approach to competing in any number of business models. For local journalism to thrive in the future, we need to find and experiment there.
Find notes, slides and more below.
Continue reading Real Life Local News Revenue Experiments: ONA19 session