Make your Facebook page better

Facebook pushes traffic and helps build an online community.

We’re over that. Joining Facebook and learning lessons from it is in the distant past. It’s time to have that next conversation.

I’m interested in moving to the next step, creating more compelling Facebook pages that keep people coming back, attract more eyeballs, develop brands, help create communication and, of course, help push eyeballs.

I’ve been moving through some conversations, trying to pull out the best lessons. I’m not behind anything compelling yet, but I’d love to do something fun with NEast Philly’s incredibly active Facebook page.

Some worthy reading below:

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Number of Views:5198

How to migrate a blog to your own WordPress hosting

I’ve done this enough times to figure out how to do it without screwing everything up.

Suppose you start a project on a free, and, as it grows, you want to move it to a self-hosted platform version of WordPress, like I did with this site and NEast Philly and my thesis and others.

So, in case you need to do the same, here are the steps:

    1. From the Tools option in the sidebar, choose to Export.
    2. Download the XML Export file, being mindful that all fields in the drop down menus are chosen, so you are downloading everything.
    3. Open in Wordpad and change your file extensions with a Search and Replace. i.e. So, in the XML file from my thesis site, I replaced ‘’ with ‘’, meaning that the links would then associate
    4. *Make sure permalinks are the same from your to your new site.
    5. From the Tools option in your new self-hosted WordPress platform, choose to Import.
    6. Browse and choose to Upload the XML file that you downloaded from your and then edited in Wordpad.
    7. **Easy-to-miss step** Upon selecting your XML file, under ‘Import Attachments’ be certain to check off the box next to ‘Download and import file attachments’ so that your photos and other uploaded media will be transferred to this new database. (I’ve missed this step before to much frustration).
    8. Delete the old jawn — Take down the old or, if you want to transition some search engine love, you can block the from being picked up by search engines but keep it alive for old links with a post pushing to the new site and eventually delete.
      Number of Views:5139

      History Channel: America, The Story of Us

      Happy Fourth of July.

      A couple weekends ago, while filing a lot of copy, I was engrossed in the 12-part History Channel documentary called America: The Story of Us.

      It reminded me of what the History Channel does best. In a world where the access to information is endless, the context of that information was powerful.

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      Number of Views:3725

      “Understand what business you’re really in. That’s what benefit you provide customers. Not what product.”

      The innovator’s dilemma: “Understand what business you’re really in. That’s what benefit you provide customers. Not what product.”

      H/T Tech Dirt.

      Economics of abundance: “Find the scarcity that abundance creates.”

      All of this fits into the news (and many other industry) fracturing conversation. Which might have led leaders to take more serious predictions, like this prescient one from 1994 about the future of tablet computer.

      Number of Views:3070

      FCC report: local accountability journalism is lacking, impact small when present

      The FCC released a year-long study on the state of local accountability journalism and the view is pessimistic, as the Seattle Times reports.

      A lot of conversation has come from it, and I hope to add some greater thoughts here on the 40-plus page document. Download it here [PDF]. Author Steven Waldman gave a short presentation at last Thursday’s Aspen Institute roundtable.

      Technically Philly is mentioned briefly, but in a section lamenting that what modest successes the Philadelphia market has had in local journalism is having a relatively small numerical impact, in terms of traffic. The report’s premise was defining meaningful impact by those sites that account for at least one percent of a region’s overall traffic.

      The broad comScore coverage also allows us to piggyback onto recent in?depth studies of local journalism in the digital age. First, the Institute for Interactive Journalism authored a recent study of the online news ecosystem in Philadelphia. They claim to have identified 260 local blogs, including “about 60 [with] some journalistic DNA in that they report news, not just comment on it” (Shafer 2010). While J?Lab does not provide a full listing of the sites, they single out several as particularly successful examples. Metropolis is an online news outlet staffed by professional journalists with experience in traditional media. focuses on the city’s tech community. Public School Notebook covers Philly schools and local education issues. concentrates on planning and zoning. provides coverage of local transportation. The Broad Street Review provides coverage of the local arts scene. The Philadelphia media market provides the fourth?largest panel in the sample, making it easier to find low?market?reach sites here than it is almost anywhere else. shows up just in the February data, with 7 visitors out of 7967 panelists. None of the other online news sources show up at all.

      Read the entire report here [PDF].

      Important reading and takeaways:

      Number of Views:3528

      Aspen Institute Roundtable on Local Journalism and the Public Square

      How the fractured media landscape can come together in a ‘public square’ was a dominant theme of a roundtable conversation held last Thursday by the Aspen Institute in Washington D.C.

      Along with fewer than 20 varied industry leaders, I heard the presentations of two new white papers from the institute, which are a follow up to the Knight Commission Report on Informing Communities.  This was the seventh in a series of roundtables.

      There’s quite a bit that came from the morning session, but I wanted to start by sharing some initial takeaways on the presentions and subsequent conversation.

      Norm Ornstein on Creating a New Public Square

      • Mid 20th century America created a public square with limited-choice network TV news and widely circulated newspapers. This featured ‘a common set of facts’
      • Future public squares may be varied, but there should be largely shared set of ideas.
      • This is a reason for partisanship today, a lack of shared perspective
      • Keep newspapers alive until business plans arrive — this could be seen through growth in tablet usage

      Re-Imagining Journalism: Local News for a Networked World

      • If journalism was created today what would it look like?
      • $1 billion in federal spending annually on advertising, largely national, but that could be brought locally to grow public affairs on a smaller level

      Questions I was left asking and interesting take aways I had:

      • The web has put a mirror to ourselves, and the web metrics question our belief in audience interest in our best product.
      • Aren’t social networks and other web-based tribes the future of the public square?
      • Can the need for heavy broadband infrastructure be someday trumped by advanced wireless technology for access
      • Steve Buttry: “We operate the only machine named in the Constitution” meaning newspapers
      Number of Views:5747

      Hitchhiking in South Dakota: Story Shuffle 7 audio is now live

      For Story Shuffle 7, held in a fine rowhome in the Newbold section of South Philadelphia inside a beautiful and eventually stormy night, I told the story of my first hitchhiking experience in South Dakota.

      My lesson: trusting in strangers is a great risk that often comes with great reward.

      Check out all the stories here. Listen to mine here or by using the player below.

      Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

      Number of Views:5742

      Talkadelphia: talking to podcast about Technically Philly, Philly Tech Week, business

      For years, I felt there was a shortage of good, long-form podcasts in and about Philadelphia.

      Last year, Talkadelphia came about and has helped, offering weekly conversations with mostly younger Philadelphians in the arts, though Kishwer and Gino have traveled a lot of ground in more than 30 episodes.

      The pair visited our Technically Media offices, and we talked about Technically Philly, Philly Tech Week and starting a business. Listen to the podcast here.

      Number of Views:4045

      Knight Commission Report on Informing Communities: crib notes on the seminal 2009 project

      Almost two years later, I read the entire Informing Communities: Sustaining Democracy in the Digital Age, the report of the Knight Commission on the Information Needs of Communities.

      Debuted in September 2009, I tackled the 80-page document for “the Hardly. Strictly. Young conference I attended in April at the University of Missouri, which was dedicated to brainstorming alternative recommendations for implementing that report.

      Not a journalism-only report at all and backed by a year of conversation, outreach and testimony, I wanted to share my notes and thoughts on diving into the seminal report.

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      Number of Views:3888

      News needs to make more money on the popcorn

      A friend recently told me that everyone should have at least one good analogy every few months.

      He’s already heard my Journalism needs a catering business spiel, in which I suggest meaningful, public affairs reporting needs to be an audience or reputation grower for something more profitable. That is, if journalism is the low yield equivalent to a coffee shop, to really succeed, it needs a back-end catering service that really supports sustainability.

      So I returned to another I tried passing: movie theaters don’t necessarily need more people in the seats, they need more people in the seats buying snacks. Because, the thinking goes (though hell if I actually know this to be true) that snacks and soda are much more profitable than your movie ticket. News needs to make more on the popcorn.

      Meaning, simply chasing more eyeballs for more advertising hasn’t felt like a real strategy to me for at least a couple years now. Instead, we should be curating audiences of greater value, who are more engaged and, one way or another, help fund our work.

      Technically Philly does about 22,000 unique monthly visitors, which is a fine number but nothing any big player would take notice of. But in that raw number, we are cultivating a community that comes to events [that attract sponsors], hires people within the community [and pays to use our jobs board] and, we think, will be interested in some form of membership that will offer free access to these and other opportunities [that help support the service we provide our engaged community]. In turn, we even fine haven’t an engaged and connected community has brought in some passive advertising [and resulted in actually successful campaigns] and other related funds.

      Getting more people in our theater is great — and as we build community that is happening — but a bigger audience isn’t as interesting to us as a more loyal, more engaged audience, preferably one with popcorn.

      Number of Views:4694