It isn’t the gadgets.
- Have less spam.
- Move faster.
- Take younger users.
It isn’t the gadgets.
The basic philosophy of one of those early web pioneers, Gary Vaynerchuk, was the subject of his buzzy, well-selling book ‘Crush It’ back in 2009. I’ve only gotten to it now that the second in his famed 10-book deal is coming out.
The book does two very basic things: (1) outlines Gary’s general philosophy that the Internet offers an opportunity for anyone to make money off her passion and (2) gives very simple, early steps for doing so.
Here are my take aways from reading the book:
Urban neighborhoods change.
We’ve known that for, what, like 150 years or something? In the past quarter-century or so, as educated (mostly, but not entirely white) professionals moved back to neighborhoods that had populations that didn’t always resemble them — in race or class or culture or all and more — there were natural clashes.
Mostly, I feel like those clashes have mostly been put in three categories, one initiated by new residents, one from more native residents and one that both share:
Creating a bold and serious collaborative niche membership network with existing and emerging independent media should be a primary objective of WHYY, the Delaware Valley public media organization.
Highlighted by its six-month-old NewsWorks online news site and hyperlocal news experiment, WHYY has attempted to recast itself as something more than a stodgy PBS TV channel and NPR radio affiliate. While progress has surely been made, WHYY is short of being as fully integrated and networked as the ‘public media’ nomenclature might suggest.
Whereas Philly.com is driven primarily by eyeballs and so its strategy should reflect that by becoming a truly comprehensive portal for the region, WHYY is ‘member-supported public media,’ so its driving focus (and its relationship with Philly.com) should reflect that. I’m not entirely sure that’s the case just yet.
Three recently shared numbers stand out to me as being incredibly powerful, evocative and important for the future of Philadelphia:
The tiny, 0.6 increase in Philadelphia’s population from the 2000 to the 2010 U.S. Census, a small grow that halts an enormous trend: 50 years of population loss from a 1950 height of 2.1 million. MORE HERE
The gain from 2000 to 2009 of the number of 25 to 34 year-olds who have a four-year degree or higher and live within three miles of Center City, the third highest U.S. numerical total (beyond New York City and Boston) and one of the 10 highest percentage increases, 57 percent, in the country. MORE HERE And for broader perspective on youth and wealth growth in specific neighborhoods, despite citywide trends, check this Inquirer article out.
The number of children born to Center City parents between 2000 and 2008, a total that was 300 in 1990 andmore than 2,000 in 2008. Moreover, “nearly three-quarters of kindergarten students in Center City schools are drawn from downtown neighborhoods….So, not only are Center City denizens birthing, they’re staying” MORE HERE
And for dessert, though admittedly not nearly as broadly impactful, I offer you news that again Philadelphia has more per capita bicycle commuters (like me, mostly) than any other of the 10 largest cities in the country:
Number of Views:10014
When re-purposing technology tools as solutions, the core problem and end user are often ignored and so little will be accomplished.
Back in March, I was on a panel of judges for Temple University’s Center for Design and Innovation NorthBroadband DesignWeek competition.
In short, nearly 100 Temple students from six different schools were broken into cross-disciplinary teams and given a week to conceive of plans to grow opportunity along the beleaguered North Broad Street corridor in Philadelphia. Community members, leaders and other thinkers on the subject were brought in, student teams were encouraged to take to the streets and employ what they already knew.
If all the timing was right on track, some time this month or next, a CEO might be named for a new collaborative nonprofit news and information project being initially funded by the William Penn Foundation.
As first shared here, the deeply invested regional foundation put an initial $2.4 million onto the table to form with Temple University a Center for Public Interest Journalism, which is being charged with initially housing the currently named Philadelphia Public Interest Information Network and represents the largest gift the university’s communications school ever received. What that will be, well, that’s up to the as-yet-unnamed CEO.
(Full disclosure, yup, the William Penn Foundations funds the Technically Philly Transparencity open government coverage project and CPIJ was the title sponsor for this year’s BarCamp NewsInnovation, so let’s go ahead and assume that I have absolutely no objectivity about anything written here.)
Now, I’ve shared broadly what I’d do if I had $7 million burning a hole in my pocket and wanted to drop it the news pot, but, after a few dozen conversations on this topic, I wanted to get a bit more detailed with my thoughts on what PPIN should be.
Last week I saw Mike Topel got a ‘digital content’ promotion over at Philly.com.
It’s worth noting that I’d bet a lot of old head Inquirer folks will remind others that the paper tried something not unlike hyperlocal with its Neighborhoods initiative, dropping Inqy staffers to every gosh darn civic meeting around. It didn’t take, from what I hear.
That said, this is surely part of what Dan Victor and company are doing over there, and I’m always excited to experimentation. I support people doing anything with a plan. Maybe it’ll fit into my vision for what Philly.com should become.Number of Views:2370
For Philly.com to maintain and expand upon its role as the dominant hub site in the Philadelphia region, it needs to become a comprehensive, collaborative and open source for all news, information and analysis that happens, reflects and impacts this metro area.
For 15 years, the now Philadelphia Media Network-owned news website has exclusively featured content from its sister newspapers, the Inquirer and Daily News (also owned by PMN), in addition to online exclusives and Philly.com-led multimedia content.
Contrary to what perhaps many at PMN may believe, the more than 200 combined editorial staff members are not, and likely cannot, currently produce that comprehension. Nor should they.
Philly.com’s reach will always be stilted — by other major, also growing online audiences for local TV news websites, suburban newspapers, a nascent, if not yet real, threat in the NewsWorks initiative from WHYY, and other community sites — until it realizes it shouldn’t be a newspaper landing page but the ultimate authority of regional content. That’s a problem for the future success of a brand with a business model predicated on more eyeballs.
Let me be clear here: I have many friends who work there. I think they do great work. This is not at all a criticism of the work done there, but rather, some thoughts for developing their Philly.com brand. I’m an outsider and a journalism geek, so it’s fun to brainstorm. OK, follow my thoughts below:
Do news organizations have responsibility for their outcome?
That became the final and, I think, as yet unanswered close to a discussion I led during the final session of the third national BarCamp NewsInnovation, held Saturday April 30 at Temple University and rounding out the inaugural Philly Tech Week. [See past BCNI write ups here.]
Overall I felt this BCNI, with some 150 attendees from startup shops and some serious brands, featured more sessions that embodied that unconference spirit in being less presentation and more dialogue, something I don’t think I felt in the past. I was also interested to see the true step forward past social media and other tools and into sustainability, which I find to be a far more important place to be.
To that end and coming off Philly Tech Week, without preparation, I proposed a session in the day’s final hour: “A conversation on news as a convener.”