The hard part of entrepreneurship may not be succeeding, as much as it is about deciding what success if for you. That might be the cause of so much argument about this moment of entrepreneurship — should it be wealth, mission, personal satisfaction, longevity, legacy or something else? More likely, it’s a mixture of them all, with your own happiness the leader, and deciding on that balance is part of the process.
But the point here is you can’t ever succeed in anything (including building your business) unless you know what you want to happen. That way you can optimize for whatever you most want.