Twitter is stupid and other lessons in hyperlocal content strategy: NEast Philly at BarCamp NewsInnovation

The second annual BarCamp NewsInnovation was held last month at Temple University — see my notes here.

In addition to sharing all the failures we’ve had at Technically Philly, I spoke with founder and editor Shannon McDonald about the progress we’ve had with Northeast Philadelphia hyperlocal NEast Philly, including most prominently the breakdown of where our content was coming from.

See here the notes from our 2009 BarCamp presentation on being an online news startup in a print-heavy community.

Below find the notes and slides from this year’s BarCamp presentation entitled: Twitter is stupid…and other foundations of our content strategy.

Continue reading Twitter is stupid and other lessons in hyperlocal content strategy: NEast Philly at BarCamp NewsInnovation

Broad Street Run 2010

I ran the Broad Street Run again, after having such a great time running 10 miles through the heart of Philadelphia last year.

I started off by joining the Back on My Feet circle, but, even with the motivation of a few hundred members and volunteers, I ran slower than last year, having offered much less preparation.

Someone else took some video as some of the 30,000 runners took to the hot run around City Hall, nearly midway point. Hear the band playing nearby.

Seamless Workforce: Talking Philadelphia technology trends with Yoh

Sometimes people think you have something interesting to say.

I first met Joel Capperella, who works for Yoh, a 70-year-old technology staffing firm and business unit of Day & Zimmerman, when he showed up out of curiosity at a Philly Startup Leaders Fishbowl on Technically Philly.

In his role at Yoh, he contributes to the company’s blog, the Seamless Workforce. A few weeks ago, he asked if I wanted to grab dinner, chat a bit about the region’s technology scene and record some audio for their blog.

I sure seem to like talking, so I was happy to oblige. Below, I share the links to what managed to become a three-part series

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Failure is not an option, it’s a necessity: Technically Philly at BarCamp NewsInnovation

A year after focusing strictly on business, the three of us at Technically Philly took a softer approach at BarCamp NewsInnovation 2.0, which we again sponsored and organized [Notes here].

The event was held today, April 24, 2010, again at Temple University.

Find video, our slides and presentation notes from our talk below.

Failure is not an option (it’s a necessity)

Five Stories about Failure

1. Ad Sales — “Until you have the right person, you are the right person.”

FAILURE: Wasted time, energy and resources. [Tried a half dozen commission-based sales people]

LESSON: We should have been selling ads ourselves.

2. Business Roadmap — “Don’t hang out with Brian. It’s depressing.”

FAILURE: We thought we’d be making money by month three.

LESSON: Double or triple the time your business plan will take.

3. Business Criticism — “To be honest, we’re not always sure what [Technically Philly is] trying to accomplish.”

FAILURE: Uh, we were criticized in a best-of issue.

LESSON: If you’re noticed, your work will be scrutinized.

4. Potential Partners — “I don’t see the point of meeting.”

FAILURE: Turned down an opportunity to meet with a key business leader.

LESSON: In this new media environment, everyone is a potential partner.

5. Investment (sappy anecdote) — “Well, that wasn’t THAT depressing.”

FAILURE: We started Technically Philly (and said some silly things in front of important people).

LESSON: We’ve learned much, met many people and improved what we know in the space of journalism.

The presentation is also available here. See and hear the presentation from Samurai Tours here.

When we were asked for more embarrassing stories, we realized we should have also shared the story of our speaking engagement with the Women’s Press Association of Pennsylvania, in which no one showed except the organizer and former Philadelphia mayoral candidate Queena Bass. Or we could have told one of the half dozen times Sean has been under dressed when going to cover events.

It was a fun session with a few practical takeaways, we hope. If nothing else, it seemed well-received.

Some Tweets

  • Anthony Ruiz of Samurai Virtual Tours quotes me about being stupid
  • Freelancer Amy Z Quinn agrees on the concept
  • Freelancer Morgan Zalot picks up on our swearing working in threes is the best
  • Newspaper company digital chief Jason Krustifek noted our take that everyone can be a partner.

BarCamp NewsInnovation 2: Who I’m hoping to meet

Nearly 200 journalists, bloggers, innovators and technologists have signed up to attend the free-to-attend second national BarCamp NewsInnovation un-conference held this Saturday from 10 a.m. to 5 p.m. at Temple University in North Philadelphia.

Last year, lots of attention came from the first national un-conference dedicated to news, information and journalism, and it was when I first became exasperated with the conversation that revolved around advertising and advertising alone as a print mode.

I spoke about community news sites with my two co-founders of Technically Philly and the upcoming challenges of branding online in a print-heavy community with the founder of NEast Philly. In both cases and what I felt was a bit of a trend, the conversation revolved around — even in April 2009 — about what had gone wrong and what we all were going to do about it.

In October, lead BCNI organizer Sean Blanda asked what should be different about the second. Lots of suggestions came his way, but I think one will happen a bit more naturally.

I’m expecting much more of a conversation about what we are doing now about the ‘future of journalism.’ So looking at the long list of attendees, I already have in my mind a handful of people who are doing things that I’ll be interested to meet.

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Reading: ‘City of Brotherly Mayhem’ by Ron Avery

City of Brotherly Mayhem is a collection of short reflections, culled from old newspaper clippings, on more than a dozen more prominent crimes and murders in Philadelphia between the 1860s and the 1970s.

Written by longtime Philadelphia newspaperman Ron Avery, the book is short on design and polish, but serves as a good piece connecting the dots on some important cultural moments in Philadelphia’s modern history.

Find it on Google Books here.

Some of the more interesting highlights:

Gigabit Philly for Google on 900 AM WURD Carole’s Technology Corner

With new host James Cartwright on Carole's Corner on Technology, on March 31, 2010.

After a few months since my first appearance on Carole’s Technology Corner, an hour-long Wednesday radio show on 900 AM WURD, I was asked back tonight, focusing largely on a collaboration of Philadelphians pursuing Google money for a super high-speed broadband network.

The fill-in host was James Cartwright, a former IT specialist for the City of Philadelphia.

Because of some difficulties, the audio wasn’t available to be sent my way.

Introducing the 67th ward

[Updated: URL is dead, now go here.]

With a bit of a twinkle in our eyes, my colleagues Brian James Kirk and Sean Blanda, today, we launch a small testament to our love for that city that lives in Philadelphia’s historic shadow: New York.

Today, we launch the 67th ward.

It’s not much now and probably won’t be in the future. Just a small landing page for a mentality.

Yes, it comes from that old New York Times trend story that chronicled — in a somewhat condescending tone — the young people from that city, particularly Brooklyn, who were migrating to old transitioning neighborhoods of Philadelphia.

Philadelphia, the story suggested, was the ‘next borough’ so the ‘sixth borough.’

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Reading: ‘Remembering Kensington and Fishtown’ by Ken Milano

My neighborhood has a historian: Ken Milano.

The author of several books and speeches, a friend gave me his cherished Remembering Kensington and Fishtown: Philadelphia’s Riverward Neighborhoods, which, of course, has lots of focus on my neighborhood and, even, my own block.

Living in a neighborhood named for its fishing communities, notably of the shad of Delaware Avenue, perhaps one of my favorite take aways from the book was an old local fisherman’s rhyme [Page 37]:

When the Lord made shad,
The Devil was mad,
For it seemed such a taste of delight,
So to poison the scheme,
He jumped in the stream,
And stuck in the bones out of spite.

The 128-page book is full of interesting stories, but, below, I share some of my other favorites:

Did William Penn’s Treaty with the Leni-Lenape Take Place? [Page 17]

Earliest Known Use of the Name ‘Fishtown’ [Page 76] — 1808

Edgar Allan Poe Reports on Kensington in 1840 [Page 80] — On the Kensington railroad riots

USS Alligator, first submarine of the United States Navy [Page 82] —

Cohocksink Creek, Kensington’s Historical Border [Page 91] — Discusses Kensington and Fishtown boundaries

West Street Burial Ground [Page 96] — Across the street from my house was a graveyard

What I learned from working with the Frankford High School journalism club

I spent portions of a couple school years while at college helping get a newspaper underway at the Franklin Learning Center, a strong, diverse magnet school in the Spring Garden neighborhood of Philadelphia.

So, I was excited to take some time away from my freelancing work once a week to work with the journalism club at Frankford High School. It was a short walk, and I could just fill in the time lost at night.

I was suddenly the professional journalist half of a Prime Movers program that formerly had me as the student journalist.

I made it a half dozen Thursday after-school meetings, enough to meet the core group of seven or so students and help them launch a WordPress blog for their content, but some rather large, fairly unexpected changes have happened.

I bought a house in a neighborhood that made the trip a 15-minute El ride (and added some responsibility) and, as a larger conflict, I then accepted a full-time job.

So, now I’m reaching out to a host of colleagues to fill as many of the coming weeks with insightful professional journalists (if you’re in Philly and are interested, contact me). Still, though I’ve worked with high school journalism clubs before and only worked with the Pioneer Times of FHS for a couple months, I certainly learned a thing or too — in addition to, I hope, teaching some of those kids something.

Continue reading What I learned from working with the Frankford High School journalism club