Lessons I’ve learned on writing better ledes

Beginnings say as much about who begins them as they do about what they begin.

Journalists and writers, of professional kind or independent and online, take very seriously the ledes they produce and how others see them.

It’s very likely that I have had harsher scrutiny for ledes I’ve written than for anything else, and it’s even more likely you’ve found the same. Thusly, I’ve gotten lots of lede lessons through the years, particularly those with a bite or two that are worth sharing.

Below, lessons I’ve learned about crafting a strong lede. Share your own, so I can add to this list.

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The basics of a news story in five bullet points and five minutes

I shared the rough curriculum I had established for working with a journalism club at a neighborhood school before my time there was cut short.

Just a week after I took a full-time job and told the club’s adviser that I’d have to take a bit of a sabbatical from my time there, I wanted to give a primer to have a conversation about the basics of journalism with her students.

In fewer than ten minutes, I tried to bottle an entire journalism degree into five bullet points. Clearly I missed plenty.

Below, see what I shared. Let me know what giant holes these high school kids will have in their foundation because of my failures!

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A high school journalism club curriculum

Before I suspended my trips to Frankford High School to work with the school’s journalism club, we established what would have been a nice rhythm.

Every Thursday, I would come and give a lesson, and the following Monday, the students would use what we talked about and put it into practice by getting out of the classroom and shuttling around the school.

With Pioneer Times adviser Beth Ziegenfus, I established a rough curriculum time line, which you can see below and the details of which I hope to continue to share here.

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What I learned from working with the Frankford High School journalism club

I spent portions of a couple school years while at college helping get a newspaper underway at the Franklin Learning Center, a strong, diverse magnet school in the Spring Garden neighborhood of Philadelphia.

So, I was excited to take some time away from my freelancing work once a week to work with the journalism club at Frankford High School. It was a short walk, and I could just fill in the time lost at night.

I was suddenly the professional journalist half of a Prime Movers program that formerly had me as the student journalist.

I made it a half dozen Thursday after-school meetings, enough to meet the core group of seven or so students and help them launch a WordPress blog for their content, but some rather large, fairly unexpected changes have happened.

I bought a house in a neighborhood that made the trip a 15-minute El ride (and added some responsibility) and, as a larger conflict, I then accepted a full-time job.

So, now I’m reaching out to a host of colleagues to fill as many of the coming weeks with insightful professional journalists (if you’re in Philly and are interested, contact me). Still, though I’ve worked with high school journalism clubs before and only worked with the Pioneer Times of FHS for a couple months, I certainly learned a thing or too — in addition to, I hope, teaching some of those kids something.

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Teaching a social media teleconferencing course on basic blogging

As I wrote Tuesday, social media ain’t all bad.

Indeed, the over-heightened echo chamber of circular praise and obsessive coverage and conversation on those now familiar Web-based tools stem from their truly trans-formative power.

I’ve taken an interest in all of that. Enough so that, in addition to the conferences at which I’ve spoken, conversations I’ve had and now the full-time job I enjoy, from time to time I’ve been asked to walk others through the good of what social media can have.

A lot of times, the requests come from or are on behalf of small business owners who keep hearing that these damn Internet buzz companies are going to help them make more money. Often times, they don’t know how, don’t want to try or are too turned off by the schmaltz and self-styled gurus to even think it’s for them.

That’s good. I think that’s all lame, too. It’s an opportunity to speak like a real person and keep it all appropriately relative. Facebook and Twitter and blogging are not important, but they can be important for promoting something you love to do, which, in turn, is important.

So, I’m happy to announce that, next month I’ve been asked to lead a small teleconferencing course called ‘Basic Blogging for Business.’

Below, I share some of the details of this and a similar class I taught with the same group in the fall.

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The Franklin: what I learned from leading a high school student newspaper

The stairway of the Franklin Learning Center that I took to Mr. Sedwin's classroom each week.

You’re supposed to learn from teaching, or something like that.

I suppose with that knowledge in hand, I knew I’d learn something when, two years ago, I first walked into the Franklin Learning Center, a magnet high school in the Spring Garden neighborhood of Philadelphia.

I was there to help launch a student newspaper. I, too, was a student, writing for The Temple News, the college newspaper of Temple University.

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