Getting Things Done – Page 9

How the sources for story ideas change for a niche news site through three years

In three years at Technically Philly, I’ve noted a change in the sources that bring me the ideas for the stories I do. It made me think if it’s a trend that other niche media follow.

In order to develop a baseline, I did some estimating and created some crude graphs roughly looking at where my story ideas have come from in each of the first three years of operation.

In late 2009, I was interested in projecting out what types of content a hyperlocal news site might aspire to have, and this feels like a sensible follow up. I should be clear, of course, that these numbers are entirely made up, based on nothing more than a brief perusal of archives and memory.

In short, the two biggest trends I feel have happened are that (a) we rely considerably less on other media than we did when we started and (b) many, many more people reach out to us directly than in the beginning. OK, that may seem obvious.

Perhaps more interesting is my overall assessment that, despite what I might want to believe, relatively few stories are based purely on a hunch, a thesis or an idea of mine. They happen — and I’m proud when they do — but, like journalists have always been, my role is still more to give context and connect dots.

Find the graphs and breakdowns below.

Continue reading How the sources for story ideas change for a niche news site through three years

Beware ‘filter bubbles’ online: TED talk from Eli Pariser

From this very compelling TED video from former MoveOn.org Executive Director Eli Pariser on ‘filter bubbles’ happening online due to personalized algorithms (i.e., in truth there is no one Google search, as nearly 60 filters dictate results)

“We may have the story of the internet wrong. This is how the founding mythology goes: in a broadcast society, there were these gatekeepers, the editors, and they controlled the flows of information. And along came the internet, and it swept them out of the way and allowed all of us to connect together and it was awesome. But that’s not actually what’s happening right now. What we’re seeing is more of a passing of the torch, from human gatekeepers to algorithmic ones. And the thing is, the algorithms don’t yet have the kind of embedded ethics that the editors did. So if algorithms are going to curate the world for us, if they’re going to decide what we get to see and what we don’t get to see, then we need to make sure that they’re not just keyed to relevance, but that they also show us things that are uncomfortable or challenging or important…”

NBC 10 Philadelphia lists me among 20 locals to follow on Twitter

Back in June, I was added to the 20 from NBC Philadelphia.

It’s a small, though clever, effort, and I appreciate being called among a select group of people locally highlighted as worth following on Twitter.

It’s a diverse group that is still changing, but the list is an interesting way to curate a list of people following, sharing and commenting on the goings-on of the city. I’ve always hoped to offer real value online and plan to keep doing just that.

It also helps that it’s a built-in community of people with communities online to share and drive traffic, audience and, perhaps, action.

On the 20 portion of its site, NBC 10 will use tweets from the list members to add perspective to local events, yes, like my amusement at the national conference of the International Cat Association. I’ll strive to offer some relatively more valuable information too.

I appreciate greatly the notoriety and impressive company.

ONA Philly: the revival of the Online News Association in Philadelphia

augonaphilly-macmillanwink — Pulitzer Prize-winning photojournalist Jim MacMillan hiding from Daniel Victor’s iPhone camera to my enjoyment at the August 2011 ONA Philly meetup at Nodding Head.

Sometimes you need that kick in the pants from an outsider.

There is a new Philadelphia chapter of the Online News Association, something of a trade organization founded in 1999 for journalism innovation that hosts a popular annual national conference I attended last year and regional events across the country. (I’ll be attending the national 2011 ONA conference, this year in Boston in October, too.)

Next ONA Philly meetup: Meet NewsWorks.com

6-9pm Thurs. Sept. 15
WHYY, 6th St. at Race
Old City, Philadelphia
One year after launching, hear from the online news initiative from WHYY
Free beer, light snacks
Meetup.com RSVP here

But it’s not the first ONA chapter here. As recent as summer 2008, an ONA Philly chapter, led by then Inquirer online editor Chris Krewson and Philly.com editor Wendy Warren, held a big regional conference. But it was a time of heavy contraction and stress over at 400 North Broad Street. The workload wasn’t spread enough and that iteration fizzled. (Credit to Krewson and Warren for first bringing the group here — and setting up the first Facebook group.)

Fortunately a newcomer has taken up the cause and asked for me to get involved. (And has a new Facebook group up, in addition to a Twitter account to follow news.)

My friend, the young sage Daniel Victor, who took a gig at Philly.com under Warren earlier this year after the collapse at TBD, has taken up the cause. Enlisting the Technically Philly crew (hi, that’s me!) and local AP editor Amy Fiscus, Victor is bringing the show back. I’m happy he jump-started the idea, but I’m proud to have been part of bringing this back and expect to play a role for a long time in the future.

We had small 20-30 person meetups in July and August and now are moving forward. On Sept. 15, NewsWorks is hosting a show and tell on their near one-year anniversary of work from WHYY, details above at right in sidebar.

From what I know, there’s never been a national ONA conference in Philadelphia. That’s something I’d like to see changed.

Ten Twitter basics you should steal from my social media strategy work

I’ve managed more than a few Twitter strategies, for nonprofits, groups, organizations and news sites, and have picked up a few basics that you should be sure to steal.

Signing off initials — If you have multiple people using your organization’s account, sign off with initials for transparency, personal connection and ease.
Do create regular content — Part of my schtick is having a lunchtime regular feature, like Noontime Number for Technically Philly and Running News at Noon for Back on My Feet. It’s something followers come to expect and helps you be sure to fill content.
Do take the RSS feed from your blog and then do a second (or third) tweet later for ifferent audience — It helps feed the beast, but also means your next tweet will hit for a new audience. Note, though, that some feel Twitter should be all engagement, so sending an RSS feed is somewhat looked down on. Still, I think as long as an RSS feed doesn’t dominate your Twitter conversation, it’s an added value.
Do tweet your content more than once — Yes, as a follow up to the item above, keep in mind that Twitter users tend to focus in at different times, from the morning to lunch to the evening or something like it, so by tweeting a story a few times (without getting spammy), you have a better chance of hitting an interested party.
Do use CoTweet to manage multiple accounts with multiple user — the former central Pennsylvania startup has a lot of good features for archiving messages, assigning followup and forward posting tweets.
Instead of just responding, RT a meaningful message — When you reply to someone, RT her message and add your own when space allows. This gets other people into the conversation. If no one is interested, then take it to DM or email.
Do more often have a call to action — (usually a link) but don’t be afraid to offer meaning in words. It’s a push media, so what are you pushing? Don’t take that to mean you should always be pushing your stuff, but conversation, engagement, sharing, linking, etc. are all good calls to action.
Do be able to share a specific point in those 140 characters — So, ‘Man speaks at classroom’ is a whole lot less effective than ‘this is how we can make homework suck less, man says,’ which can inspire conversation or thought or response or, even better, a click.
Tweet strong quotes or (even better) hard numbers — I’ve always found pushing clear information and statistics travels better than something less actionable or more vague.
Break quick news on Twitter — When you’re reporting on something, feed good, interesting, independent content on Twitter. When possible, sure, having a link of yours can help you capture the clicks, but ultimately, you’re trying to create an audience and you do that with content, so Twitter needs its own material.

How to migrate a WordPress.com blog to your own WordPress hosting

I’ve done this enough times to figure out how to do it without screwing everything up.

Suppose you start a project on a free WordPress.com, and, as it grows, you want to move it to a self-hosted platform version of WordPress, like I did with this site and NEast Philly and my thesis and others.

So, in case you need to do the same, here are the steps:

From the Tools option in the WordPress.com sidebar, choose to Export.
Download the XML Export file, being mindful that all fields in the drop down menus are chosen, so you are downloading everything.
Open in Wordpad and change your file extensions with a Search and Replace. i.e. So, in the XML file from my thesis site, I replaced ‘phillypolitics.wordpress.com/’ with ‘thesis.christopherwink.com/’, meaning that the links would then associate
*Make sure permalinks are the same from your WordPress.com to your new site.
From the Tools option in your new self-hosted WordPress platform, choose to Import.
Browse and choose to Upload the XML file that you downloaded from your WordPress.com and then edited in Wordpad.
**Easy-to-miss step** Upon selecting your XML file, under ‘Import Attachments’ be certain to check off the box next to ‘Download and import file attachments’ so that your photos and other uploaded media will be transferred to this new database. (I’ve missed this step before to much frustration).
Delete the old jawn — Take down the old WordPress.com or, if you want to transition some search engine love, you can block the WordPress.com from being picked up by search engines but keep it alive for old links with a post pushing to the new site and eventually delete.

Technologies are more often tools than solutions (and no, that’s not the same)

downsize — A team of Temple University Fox School of Business MBA students who won a March 2011 innovation contest for improving the North Broad Street corridor in Philadelphia.

When re-purposing technology tools as solutions, the core problem and end user are often ignored and so little will be accomplished.

Back in March, I was on a panel of judges for Temple University’s Center for Design and Innovation NorthBroadband DesignWeek competition.

In short, nearly 100 Temple students from six different schools were broken into cross-disciplinary teams and given a week to conceive of plans to grow opportunity along the beleaguered North Broad Street corridor in Philadelphia. Community members, leaders and other thinkers on the subject were brought in, student teams were encouraged to take to the streets and employ what they already knew.

Continue reading Technologies are more often tools than solutions (and no, that’s not the same)

15 best Back on My Feet videos we made in a year

Short, compelling videos of interest travel well on the web.

That means video can take your brand, organization, mission, message or call to action with it. I served my media director role with Back on My Feet for less than a year, but I’m proud of moving the staff to more frequent video creation for those reasons and to give our members — people experiencing homelessness — a platform to share their stories.

Looking back, though I shared other metrics from my time there, I realized I never shared the best of what I thought was some meaningful video for just a start.

So, below, that’s what I do, highlight 15 of the best videos we created during my tenure as media director, clamoring on email that “everything is content!”

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