Employer Branding is central to your passive jobseeker strategy

I’ve been writing, speaking and thinking a lot about modern talent-attraction strategies.

Not long after speaking at a DisruptHR event to define passive jobseekers, I recently joined an Employee Cycle podcast episode to dive deeper into the conversation. Listen to it here.

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You’re going to get criticized. Learn when to listen.

One effective way to divide the kind of criticism you’ll get for your work is to split the feedback between that which comes from someone who has done the work you’re doing and that which comes from someone else.

It doesn’t necessarily mean one category will always be effective or helpful or productive or not. Those are further distinctions. But when I’m receiving critical feedback —  on something I’ve written or presented or shared — often the first check I make is that one.

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Don’t wait for things you think you deserve

version of this essay was published as part of my monthly newsletter several weeks ago. Find other archives and join here to get updates like this first.

When I think about mistakes I’ve made, one of the common causes of my blindness that led me there is entitlement. I thought something was going to happen because I deserved it.

Not because I had done the crucial work of understanding that outcome was good for all involved. Not because I worked to get a clear agreement or that I negotiated for it by offering something someone else wanted. No.

When I’ve really gotten something wrong, when I’ve been blindsided or made a miscalculation, a lot of times I just plain thought something was coming my way because I perceived I was owed it. Maybe I thought I had put my time in or I thought I was close to the person with power. Sometimes I admire the idea of how good for me it would be if this happened, or my friends tell me how great it would be.

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It’s hard to hate up close

A version of this essay was published as part of my monthly newsletter several weeks ago. Find other archives and join here to get updates like this first.

A mentor of mine said in a meeting recently: it’s hard to hate up close.

It’s really not in our nature, she said. Distance (including the anonymity of the web and the imprecision of written communication) is so often involved in conflict, both big and small. So the message is whenever you’re in conflict, you need to get as close to the source of that conflict as you can.

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In defense of friction (Or, yes, I think business cards still make sense)

I’ve met a lot of startups trying to get rid of business cards. Because they seem old and create obstacles.

I often gather several business cards from events and days later will go through them, pulling out the people who are the most relevant for something we talked about, someone whom we have a next step. That friction makes sense. It causes an opportunity cost: by making me take several steps, I am more selective.

There’s this concept of an efficiency tax, that sometimes we want friction. It helps the experience. Business cards are one of them.

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Notes on reporting a challenging community journalism profile

I bylined a challenging profile of a Philly tech community member that published on Technical.ly last week. It was a 30-interview, 7,000-word kind of longread, something different than work I’ve done before.

I felt the story was important for a local community I serve, but I also felt there were broader lessons and concepts that I believe have relevance to other small communities everywhere. Between that and my own personal interest in continuing to develop my credentials in that kind of work, I invested quite a bit of my free time to the project over the last month.

We have published other pieces of longform — see other examples here. But this was the first person-specific long read profile I’ve written — others came close but were far less exhaustive. I have some thoughts to share below. If you haven’t already, please read the piece here.

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Beat reporters: here are some tips for interviewing efficiently and effectively

For as important as a skill as we consider source interviewing, we don’t talk much about it as being something that has changed amid so many other changes in journalism and news gathering today.

In my experience working with mostly young reporters, talking about interviewing is very much an after-thought. The assumption is you got some instruction at school somewhere and some experience at college media and then refined elsewhere. But, gosh, looking back, we leave a lot of that to chance.

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