After reading a particular regional children’s board book one too many times, I decided my home of Philadelphia deserved better.
I’m a journalist who spends my days obsessed with how places develop identity and share that with people to live, work and thrive. I’m also the father of two young kids in the city’s Fishtown neighborhood. I also happen to have a close friend who is a talented illustrator and a new mother herself (Hi Sara Scholl!).
I wanted to create a simple board book that would keep young kids engaged, amuse grown-ups and actually contribute something to a region’s identity. I was working on the alphabet with my pre-schooler, who responded best to fun environments where she could tie visuals to sounds and letters.
As dead-simple as it is, the ABCs framework had been used for just a couple states and cities around the world, along with some industries and hobbies. I made a list of kids publishers that seemed to produce a similar vibe, did hours of research of contacts and processes at those firms. Then I led outreach.
On Sept. 28, 2025, my first kids book launches, and can be pre-ordered at PhillyABCs.com.
Below I share some other background, lessons and insights for later.
Continue reading PhillyABCs: my first kids book