Media is a mirror: what you see says more about you than you want to admit

What a simple and common reaction: get angry at the one telling you the story.

The true job of news gatherers is to reflect the communities they serve. Media is mirror. We can and should have a responsibility in pushing for a truer understanding and taking responsibility in making those communities better (however we define better) but we still must be representative of those whom we serve.

You are our source material. So you have more to do with our editorial mix than you might realize.

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Journalism is the process of helping a community near its truth

You might confuse journalism with some reported article or radio report or TV segment. That’s because these are among the most common units that make up the process of deploying journalism.

But when pressed to define journalism, as many do for the trade and the practitioners, it’s important to recognize that even the process of providing news and information to a community might not be goal enough. And there are lots more ways to deploy journalism.

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Newsrooms: be Accurate, Relevant and Productive

You won’t find a reporter who questions the importance of accuracy. It’s chief among the journalistic creeds.

Many, too, would understand the importance of relevancy to the craft — choosing to share what fits their publication’s audience and voice (though it takes some savvy to make those decisions consistently).

But what remains still foreign, even controversial, is the idea that reporting should be done with productivity in mind. A journalist should be able to say why they’re pursuing a story: what goals will be reached because of it?

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How to publish breaking news as a community journalist

There are volumes already written on the broad scope of reporting and publishing breaking news, so there’s no need to repeat that. However, far too little has been discussed about the peculiarities of doing that work within a narrow community.

Crime, crashes and tragedies impact greatly victims but for many reporters, the messaging of this news is going to a far broader audience. For community journalists working a beat, breaking news has slightly different dynamics — despite the overall smaller audience, often more people will be far more emotionally invested in the outcome. So you better learn how to do it right.

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Why the 20th century had such celebrated local journalism

Profit. That’s where the experimentation and funding for long-term projects came from.

As the near monopoly on the distribution of information that powered the advertising business that kept newsrooms well-stocked has faded, so too has the profitability of the companies that back them. And it has coincided with tightened budgets and, therefore, fewer commercially viable journalism products.

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What I learned at the Online News Association 2016 national conference

I’m a fan of the Online News Association‘s annual conference. I’ve been before and went again in September to Denver, getting the chance to speak again too.

My favorite part of the conference is the chance to catch up with peers and meet new friends, largely to check in on whether I think my organization is still sharp. As a local chapter organizer for ONA, I got the added treat this year of networking with other local organizers too. But helpfully I do often find a handful of traditional conference sessions on topics I’m thinking about and learn some things, particularly tactical tips and tricks. I wanted to share some of what I learned.

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Here’s a snapshot census of reporters, editors and other news org full-timers in Philadelphia

Efforts abound nationally to pin down just how many full-time people are in the business of reporting, editing, visualizing and otherwise sharing news in a professional journalism setting. This is a local one.

We know that, to no one’s surprise, aside from spikes, the trend is very clearly downward. Fewer people will have full time roles with organizations dedicated to journalistic enterprise.

But I wanted to use my hometown of Philadelphia to get a sense of what that hiring mix looks like. So I sent a whole lot of emails out to friends, colleagues and peers. Below I share what I found.

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Recap of Barcamp News Innovation 2016

The 8th annual Barcamp News Innovation was the best attended yet. This annual unconference on the future of news welcomed more than 175 journalists, editors and other media makers interested in trends and best practices.

We at Technically Media have always produced it at and with Temple University’s School of Media Communications. For the first time, this year we hosted the day-long event in the fall, rather than late in the spring, which allowed perhaps nearly two dozen students to attend. Despite being free for students (just $15 for professionals), we’ve never had much turnout for those about to begin their careers. This year worked.

I wanted to share a few lessons and notes that stuck with me below.

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In defense of “Off the Record” and back room conversations

Transparency is a modern virtue.

Its pursuit is among the more commonly inalienable constants of news media. But like a child who needs to be exposed to germs to develop resistance, we can benefit from some level of privacy among leaders. Transparency of power can lead to polarization. Some conversations need to be worked out in private.

Of course that doesn’t sit quite right with many newsrooms — or among many civic minded people. A symbolic scourge of journalism is the back room conversation — dealmaking without public discourse.

But it’s so much more complicated.

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Journalism is a strategy, not an industry

Journalism is a strategy, not an industry.

Newsrooms should rethink their competition. Journalism organizations are in dozens of different businesses. What we share in common (journalism DNA) makes us more partners than adversaries. The many businesses that are competing for the revenue and not providing other community value, like service journalism, are the real competition.

This was the focus of a lightning pitch I gave this weekend at the national Online News Association annual conference in Denver. Below find my slides, audio and some tweet reactions I received.

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