Tag: ledes

Those are similar ledes: faint praise from the Philly Business Journal

Hey, ledes are often pretty formulaic. That much we know.

We also know that Technically Philly has aspired to grow more broader coverage of its community.

Now, they may not be the same and there may likely be no influence; I just thought this was quaint. Honestly, what it may best show is that we’re on the right path with Technically Philly.

From a former colleague and friend Peter Key:

If a lot of extremely strangely dressed people start showing up in the area in the next few months, it could be a sign that philanthropy in the region is increasing.  — Philadelphia Business Journal lede on July 9, 2010

From a current colleague and friend Sean Blanda:

If you see DunkTank co-founder Blake Jennelle walking around Center City with a cowboy hat, cowboy boots and a fake beard, rest assured he hasn’t gone completely crazy. — Technically Philly lede on June 17, 2010

Lessons I’ve learned on writing better ledes

Beginnings say as much about who begins them as they do about what they begin.

Journalists and writers, of professional kind or independent and online, take very seriously the ledes they produce and how others see them.

It’s very likely that I have had harsher scrutiny for ledes I’ve written than for anything else, and it’s even more likely you’ve found the same. Thusly, I’ve gotten lots of lede lessons through the years, particularly those with a bite or two that are worth sharing.

Below, lessons I’ve learned about crafting a strong lede. Share your own, so I can add to this list.

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