If you were setting out to launch a local, city-wide, civic affairs and breaking news outfit today, there are a few clear first steps I’d encourage you to take. Understand deeply and succinctly why and for whom you are doing this. Plan clearly how you hope to sustain the thing, and have a rough idea of what you think the thing might be.
So I’m assuming that work is already done for Billy Penn, just such an effort here in Philadelphia that is soon-to-be-launched by Jim Brady, a news media executive popular in national online media circles, and Chris Krewson, a former Philadelphia Inquirer online editor who has returned after several years on the West Coast.
Now let’s think about what comes next.
