I was interested to cover the convergence of social networks and fine arts institutions in a story running in today’s Inquirer. While it focuses on Philadelphia examples, there are broader implications, I think.
On Valentine’s Day, Pennsylvania Ballet staff members stood in the Merriam Theater’s lobby handing out coasters that bore what might have seemed a strange suggestion coming from an arts organization: Go to our YouTube channel.
What the mostly graying matinee audience made of the invitation to an online video-sharing site is unclear. What is clear is that the Pennsylvania Ballet is not alone in lusting after online social-network users.
The Kimmel Center has a Flickr photostream. The Curtis Institute of Music is on LinkedIn. The Arden Theatre and the Franklin Institute use Twitter. The Philadelphia Orchestra has a MySpace page. Read the rest here.
Go read the story and comment, Digg it here, and then come back and see the extras that didn’t make it into print.
Continue reading Inquirer: Philadelphia's fine arts and social media
