I was interested to cover the convergence of social networks and fine arts institutions in a story running in today’s Inquirer. While it focuses on Philadelphia examples, there are broader implications, I think.
On Valentine’s Day, Pennsylvania Ballet staff members stood in the Merriam Theater’s lobby handing out coasters that bore what might have seemed a strange suggestion coming from an arts organization: Go to our YouTube channel.
What the mostly graying matinee audience made of the invitation to an online video-sharing site is unclear. What is clear is that the Pennsylvania Ballet is not alone in lusting after online social-network users.
The Kimmel Center has a Flickr photostream. The Curtis Institute of Music is on LinkedIn. The Arden Theatre and the Franklin Institute use Twitter. The Philadelphia Orchestra has a MySpace page. Read the rest here.
Go read the story and comment, Digg it here, and then come back and see the extras that didn’t make it into print.