Innovative News Storytelling: 5 ways and dozens of examples

Define the mission underpinning the work of your news organization, and then allow yourself to experiment with new and potentially better ways of telling stories.

That’s my interest in finding new innovative storytelling methods, and so I was excited by the chance to share examples with nearly 100 reporters and educators who visited a session I cohosted during a national news innovation conference in Atlanta last week.

Know why you’re doing your coverage and find the method that best creates that outcome. While that may mean a beautiful, highly produced product like the Serengeti Lion web interactive from National Geographic, depicted above, my focus here is sharing low-cost or free ideas for inspiration.

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Are you experimenting, focusing or executing?

bullseye

If you are leading an organization, it seems there are three main speeds you should be going.

  1. Experimenting — new ideas, creative thought, innovation
  2. Focusing — paring down the projects and efforts to get to our clear mission
  3. Executing — moving forward toward that mission

The trouble seems to come when we’re trying to do all of them — or none of them — at the same time. That’s when we get distracted and lose our way.

Staying focused on one of those speeds at a time is more than difficult enough. Now think about being able to cycle through them in the life of an organization when you know you either need new ideas or to find a focus or to make good on that mission. That takes remarkable leadership.

Experiments are hard to transition: a Philly public media example

newsworks

Organization-wide experiments can often be tougher to launch than learn from or reorient around. Once staff is brought on and workflows established, changing anything may be more challenging than ever launching the project to start. That’s when bold leadership is most needed.

That’s been on my mind recently when I’ve thought about the wonderful progress that has come with NewsWorks.org, the online news home for WHYY, the Philadelphia region’s public media outfit. Let’s look at its three-year history and its future and use it as an example for being bold enough to experiment and then knowing when to act on that experiment.

[Full Disclosure: I have friendships and close relationships with nearly a dozen people at WHYY and also sit on their community advisory board, but, while surely that insight informs my perspective, these conclusions are my own and don’t incorporate anything more than what is already public.]

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Work longer < work harder < work smarter

When you first launch your venture or your organization or group or initiative, you might throw every waking moment you have at it. You log lots of hours, play many roles and simply aim to outlast any competitors. It’s a blind outpouring of time. You start by working longer.

In time, you get to know your needs, strengths and shortcomings better. You add support and focus your efforts. You do a lot of research and plenty of outreach to refine your work. You’re still logging long hours but it comes with greater savvy. You grow by working harder.

It’s here that efforts can go one of two ways. Many will grow in this way, by working hard and simply letting product and chance decide winners and losers. That can work, but the greater goal (and therefore the greater challenge) is to transition once again.

As 19th century French writer Emile Zola said: “The artist is nothing without the gift, but the gift is nothing without the work.”

You could begin innovating beyond your origins. You could partner or compete when best suited. You might know well your market differentiation, exploit it and grow it. You succeed by working smarter.

Inbox zero: email techniques for more efficient knowledge workers (like reporters) [VIDEO]

For anyone who traffics in ideas, relationships and  communication (and reporters are certainly that), “one of the most important soft skills you can have is handling a high-volume of email,” said Merlin Mann in his well-trafficked 2007 “Inbox Zero” Tech Talk.

The idea here is that time and attention are irreplaceable, finite and the most valuable resources of knowledge workers. So, as silly as it sounds, managing efficiently your email is a major skill.

Yet we all get overwhelmed by the fire hose that is our email inbox (and don’t put any workforce development time to this). For an industry that needs to keep our sources organized and be able to manage relationships (and do so by emailing better), that’s a sin. As I’ve brought on a couple reporters, I’ve found myself working with my cofounder Brian James Kirk, a true student of email productivity, to coach them on better email practices.

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5 reasons I bought a house

Art lovingly stolen from Brit Miller because it came up high on search. She's a great Philly-based artist. Buy this. Link below post.

For all the reasons that home ownership among young people is declining (declining marriage numbers, shortening work and location tenures), there is a lot of coverage challenging it being an American virtue.

Like any major investment, home ownership isn’t for everyone, but, with the bias of being a proud homeowner myself, I was moved to add more perspective to Slate’s recent piece showing that if only because of increasing rent prices, buying a home makes perfect sense now.

  1. Home ownership is a cost saver — Though that big down-payment makes it hard to believe, even beyond the mortgage interest write-off on your taxes, by paying into an asset, rather than rent, you’re building equity.  Additionally, moving comes with new costs. You can travel and even, in the end, rent out (responsibly!) your home, but always have a meaningful asset.
  2. Home ownership can be a safety net — Like my friend Jen Miller told Marketplace, I didn’t overreach. I bought a small Philadelphia rowhome in a modest neighborhood, refinanced twice to a 3.5 percent, 15-year mortgage and now rent out the back bedroom to a friend (I am determined to get out debt and never saw home ownership as something to avoid because of it). With relatively low property taxes, no matter what hard times I fall on, I could have a place to live for the rest of my life. Though it’s far off, I do sometimes think of the value of having a mortgage-less home when I am struggling, out of work or retired on a fixed-income.
  3. Home ownership is a learning experience — There are other ways to dive deeply into maintenance, mortgages, loans, taxes, refinances and more, but I’m not sure of many more effective or challenges ways to do that. Though I was a few years into my professional career, the home ownership process has made me better understand the world, or at least a small slice of it.
  4. Connect with a community — Personally, I value deep ties with the place I live. By putting money where your heart is, there are few more effective ways to show your neighbors that you’re in it for the long haul and are betting that this is a place worth living. Specific to my neighborhood and my city (with a long history of home ownership), I believe in its upward trajectory, so it was the right decision. Also, as a side effect, it feels good to be a small part of building and bettering that place you live. It has transformed my view of where I live.
  5. Home ownership doesn’t determine where you live for the rest of your life — There is an understandable fear that making such a large purchase will mean you can never leave ever again. It is true that home ownership is better for those who understand where and who they want to be in the future, and it is true that the past few years have left people in trouble with fat mortgages they can’t pay off with their home’s declining value, but the mistakes of the past can make us smarter today. With low interest rates, now is the time to buy smartly and, if the time comes for you to move on, it can perhaps be an investment property or something to sell. Even a small loss can come with lessons and the realization that thinking about the cost of rent, perhaps you didn’t make out so badly.

Art by Brit Miller here.

A reporter is only as good as his sources (are organized)

The old saying goes that a reporter is only as good as his sources.

To tell or find a story, one needs to have the resources and access to perspective and insight. In my few years as a journalist, I’ve taken considerable effort to build relationships and gather sources.

That mostly amounted to piles and piles of business cards. Thankfully, two tools have allowed me to take considerable control over that mess.

First, almost since the very beginning of my collecting sources in college, I have obsessively updated my contacts in my Gmail account, including emails, phone numbers, even birthdays and mailing addresses when possible. Taking it further, I include headshots and a description of when I first met the person and what their relevance is, to ease my ability to remember the person.

Second and most recently, with my first smartphone and Macbook following this and this,I’m able to sync those Gmail contacts to my phone, allowing me to have access to those contacts more readily, as I try to develop as many text and Gchat relationships, it’s proven a great tool.

Which is good, because as important as it is to have good sources, it doesn’t matter if you can’t find them.

How the sources for story ideas change for a niche news site through three years

In three years at Technically Philly, I’ve noted a change in the sources that bring me the ideas for the stories I do. It made me think if it’s a trend that other niche media follow.

In order to develop a baseline, I did some estimating and created some crude graphs roughly looking at where my story ideas have come from in each of the first three years of operation.

In late 2009, I was interested in projecting out what types of content a hyperlocal news site might aspire to have, and this feels like a sensible follow up. I should be clear, of course, that these numbers are entirely made up, based on nothing more than a brief perusal of archives and memory.

In short, the two biggest trends I feel have happened are that (a) we rely considerably less on other media than we did when we started and (b) many, many more people reach out to us directly than in the beginning. OK, that may seem obvious.

Perhaps more interesting is my overall assessment that, despite what I might want to believe, relatively few stories are based purely on a hunch, a thesis or an idea of mine. They happen — and I’m proud when they do — but, like journalists have always been, my role is still more to give context and connect dots.

Find the graphs and breakdowns below.

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Choosing local impact or broader scale

Choosing between local impact or broader scale is a vital differentiation in our professional paths.

My buddy Daniel Victor was named the new social media editor of nonprofit public affairs news outfit Pro Publica, and so I reluctantly bade him farewell from his brief few months at Philly.com and with the local ONA chapter.

Having developed a good friendship with Victor, I’ve followed his exciting and deserved fast-paced climb up the journalism ladder: from Harrisburg, Pa. newspaper the Patriot-News to D.C. news startup TBD to regional powerhouse Philly.com to investigative, foundation-supported journo-brand giant Pro Publica. Knowing my personality, I took some time to think about whether spending the past few years building a very local, very niche outlet like Technically Philly was the right fit for me.

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