Better, not more for metrics of the future

We spend a lot of time at Technical.ly thinking about what metric are the right ones.

Recently I presented to the team some data, including this headline: over the last year, Facebook brought more site visitors (8%), but Twitter brought far more returning people (105%!). What’s more valuable?

We’re not an ad model, mostly we want people to become fans and then come out to our events, or financially sponsor us otherwise. Picking the metric picks the strategy.

And this

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