Above, TED co-founder Chris Anderson talks about the impact of Youtube and other online video has on the world. Youtube was a powerful part of moving forward content dissemination on the web. Suddenly there was a free place to host, distribute and embed easily video that drove traffic and audience. About which time Youtube was [...]

Today is my final day serving as the Media Director of homeless advocacy nonprofit Back on My Feet, after first joining in mid-January 2010. Social media is just one of five major areas of responsibility, as I noted in my resignation notice here, so much of the growth and direction came in the first three [...]

I tend to watch films in move theaters when I think they’ll have a particularly significant impact, will be worth remembering years from now and, of course, when I’m lured in by the story. The Social Network, Aaron Sorkin’s film that tells with some literary license of the meteoric first-year rise of Facebook, fit the [...]

Last month marked three months since I started at nonprofit Back on My Feet and launched a concerted effort to share more member stories and help develop a better, broader online relationship with our volunteers, members and supporters. The first step in that process was to reawaken our social media accounts — the best platforms [...]

As I wrote Tuesday, social media ain’t all bad. Indeed, the over-heightened echo chamber of circular praise and obsessive coverage and conversation on those now familiar Web-based tools stem from their truly trans-formative power. I’ve taken an interest in all of that. Enough so that, in addition to the conferences at which I’ve spoken, conversations [...]

Social media has this stigma. In the past six years, those brand-name behemoths of an industry that didn’t exist at this decade’s beginning have reached every corner of the developed world. When something, when anything reaches that level of prevalence, there’s going to be some backlash. So, yes, a medium devoted to regular updates and [...]

I’ve decided to step away from self-employment. I’ve spent the last year of my life freelancing, by some accounts, at perhaps the worst time to do so in my life and arguably the worst time in the history of journalism. After a meeting of the most influential media leaders in the region made clear no [...]

When I first came on to Back on My Feet at the start of 2010, our Facebook presence was off. We had a Facebook account — officially named “Backon MyFeet” to fit naming restrictions and even then against the social network’s terms of use allowing accounts for only individuals. The vanity URL facebook.com/backonmyfeet, of course, [...]

Nearly two years ago, it was apparent to me that, with the explosion of Web communities, it was necessary to be everywhere online. Lame? Yes, maybe, but your byline is your brand and all of that goodness. That’s still true, but can we agree there still room for consolidation in our Web presences? By a [...]

On Aug. 30, 2009, we addressed a small assembly of the Southeastern chapter of PWPA on building an audience using social media. Using examples from the audience, we shared some of our thoughts on using those tools for bringing traffic to political and freelance writing operations. Below see our presentation notes. Number of Views:243