New Media Unplugged: Technically Philly hosts indie publishers event with 215mag.com as part of #UncappedLive series

A variety of strategies and expectations remain, but online media conversations can’t happen in good conscious without at least a glancing mention of business sustainability.

That was my first takeaway from the New Media Unplugged #UncappedLive event held at the historic Sigma Sound Studios in Center City Philadelphia Tuesday night.

On behalf of Technically Philly, I hosted the event with Tayyib Smith of 215mag.com and led the conversation, featuring a half dozen five-minute introductions from niche publishers seated in chairs amongst 40 attendees in the room, decorated wildly by lead sponsor Vitamin Water and featuring free samples of Heineken Light, which didn’t turn out to be half bad.

See below some of what I learned.

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Community newspapers: a panel and their use of the Web at PhIJI

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Community newspapers in Philadelphia remain wary of the Web, if any stock is to be paid to a morning panel from a journalism innovation conference held this month at Temple University.

Technically Philly was a partner in hosting PhIJI
Technically Philly was a partner in hosting PhIJI

Their thoughts just might be relevant to community-focused news gathers across the country.

Hosted by Temple’s journalism department, the Philadelphia Initiative for Journalistic Innovation was a day’s worth of smaller sessions focusing far less about the plight of big newspapers and more about smaller, more entrepreneurial ventures. Yes, the future of news just might be a series of conferences about the future of news, but I was happy to see a greater focus on the business side of the industry.

With the help of supportive chair Andy Mendelson, Temple journalism professor George Miller put together one of the first future of news conferences I’ve seen that tried to really pay attention to sustainability through profit. There’s incredible value in that, so I was thrilled to be a part of it.

Along with my two fellow co-founders of Technically Philly, I presented twice a session called ‘Be a Publisher Now’ on free tools that news-organizations and bloggers could make use of to create become more efficient and better prepared. See our presentation slides here.

I also got the opportunity to sit in on a session focused how community newspapers were dealing with the 21st-century’s dramatic paradigm shift in news-gathering. That’s where I was left more than a little puzzled.

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