Phillymag coverage of William Penn Foundation taking on News Inkubator concept

Illustration by Samuel Rhodes for Phillymag

In this month’s Philadelphia magazine, former CityPaper news editor Jeff Billman covers the forthcoming William Penn Foundation-funded news institute at Temple University and notes its roots in Technically Philly’s News Inkubator pitch:

…Quality journalism costs money to produce; these sites need both enough readers to attract advertisers and somebody to sell them ads. And that’s where the incubator comes into play. Ultimately, it may build upon an elegantly simple proposal pitched (unsuccessfully) last year by local tech blog Technically Philly to the Knight Foundation’s News Challenge: Packaged together, a dozen or more independent sites could offer advertisers hundreds of thousands of visitors, rather than a fraction of that on their own...

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It’s seen as a great compliment that News Inkubator in any way influenced.

Click to enlarge.