2012 professional milestones

It was a good year.

my 5 best trafficked, most interesting and other posts of 2012

This is a map of 2012 web traffic on ChristopherWink.com as displayed by WordPress. Random web traffic from 160 countries really doesn't matter much, as a lot of it is probably meaningless image search results, but it's a pretty map.
This is a map of 2012 web traffic on ChristopherWink.com as displayed by WordPress. Random web traffic from 160 countries really doesn’t matter much, as a lot of it is probably meaningless image search results, but it’s a pretty map.

I like to wrap up each year by looking at what I’ve written about here. To do it a little bit differently, I looked at three different measures of content: what was the best trafficked, what got the most engagement (email, conversation, social chatter) and what I ones I most want to follow up on.

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Work longer < work harder < work smarter

When you first launch your venture or your organization or group or initiative, you might throw every waking moment you have at it. You log lots of hours, play many roles and simply aim to outlast any competitors. It’s a blind outpouring of time. You start by working longer.

In time, you get to know your needs, strengths and shortcomings better. You add support and focus your efforts. You do a lot of research and plenty of outreach to refine your work. You’re still logging long hours but it comes with greater savvy. You grow by working harder.

It’s here that efforts can go one of two ways. Many will grow in this way, by working hard and simply letting product and chance decide winners and losers. That can work, but the greater goal (and therefore the greater challenge) is to transition once again.

As 19th century French writer Emile Zola said: “The artist is nothing without the gift, but the gift is nothing without the work.”

You could begin innovating beyond your origins. You could partner or compete when best suited. You might know well your market differentiation, exploit it and grow it. You succeed by working smarter.

3 biggest fears about ‘future of journalism’ academia: Post-Industrial Journalism report conversation

Another in a long tradition of academic looks at the news industry landed last week with considerable attention among the new media community.

The Post-Industrial Journalism report from NYU’s Clay Shirky, Columbia’s Emily Bell and CUNY’s Chris Anderson has been far better dissected, in greater detail, by the Nieman Lab’s Josh Benton, so I’ll leave it to him. (Kindly Technically Philly is briefly mentioned in the report as a leaner version of journalism purveyors of today)

Instead, I wanted to share my three biggest concerns about journalism academia, as I had shared with Anderson this summer following a conversation I was a part of with the three authors and others at Columbia.

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11 student media startup ideas: Upenn Entrepreneurial Journalism Demo Night

media-sam-apple

Eleven University of Pennsylvania students pitched their media startup ideas at an Entrepreneurial Journalism Demo Night held in the Kelly Writers House last week. I was there by invitation of the class’s professor Sam Apple, whose reporting background stems from a stint experimenting with launching theFasterTimes.com.

The Daily Pennsylvanian, the student newspaper, covered the pitch night here, so I just wanted to share the 11 pitches I saw.

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Reporters: today, your competition isn’t other journalists, it’s the source itself

Today, the greatest competition for journalists isn’t other journalists. It’s the source itself.

But rather than face the continued loss of revenue to efforts outside of reporting or the looming collision of mission and audience, my industry is still focused as it always has been on besting others in their traditional ecosystem, not on preparing for the growing attention deficit online.

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Inbox zero: email techniques for more efficient knowledge workers (like reporters) [VIDEO]

For anyone who traffics in ideas, relationships and  communication (and reporters are certainly that), “one of the most important soft skills you can have is handling a high-volume of email,” said Merlin Mann in his well-trafficked 2007 “Inbox Zero” Tech Talk.

The idea here is that time and attention are irreplaceable, finite and the most valuable resources of knowledge workers. So, as silly as it sounds, managing efficiently your email is a major skill.

Yet we all get overwhelmed by the fire hose that is our email inbox (and don’t put any workforce development time to this). For an industry that needs to keep our sources organized and be able to manage relationships (and do so by emailing better), that’s a sin. As I’ve brought on a couple reporters, I’ve found myself working with my cofounder Brian James Kirk, a true student of email productivity, to coach them on better email practices.

Continue reading Inbox zero: email techniques for more efficient knowledge workers (like reporters) [VIDEO]