Earlier this week, I launched the first profit-end of a business in my entire life — assuming the tax-status gray area of cutting hair and writing term papers for friends doesn’t count.
Technically Philly, a news site covering technology and innovation in Philadelphia that I launched with two friends, began soliciting advertising, the first in a series of monetization strategies — because advertising can’t be king anymore.
In the first four months, we’ve been introducing members of this region’s Web 2.0 and co-working communities, but we have so much ground yet to cover. We’re only now making friends with the bubbling venture capital scene in Philadelphia, and the innovation and technology that is being employed in this region’s rich life sciences and biotech sectors would blow you away. We want to report appropriately and effectively with wisdom and justice, chronicling the heights and depths and direction of this scene and its creative economies.
And that’s just it, for a Web startup, you have to be patient. By most accounts, four months is likely early to launch monetization, but, simply put, the fiscal standing of my two co-founders and I makes it necessary to get the profit structure squared away.
See our media kit for Technically Philly — designed by Brian James Kirk.
There are a host of issues we’re eager to take on, if only just to learn about the real practicalities of entrepreneurial journalism.
Continue reading Advertising with @TechnicallyPHL and what other Web startups can learn
