The creator economy may be big, or not. The numbers are somewhat divided because definitions are still evolving.
I took what I did know from covering, living and curating creator campaigns, and gave a keynote on the topic for the Philly Ad Club’s annual conference. They had roughly 150 marketers on site at the cozy innovation space of Independence Blue Cross’s headquarters.
Find my slides here. A rough audio recording of the presentation can be found here (or here).
I published here a piece informed by this work.